Georgina Gapp is a Senior Consultant at Technomic Inc. and has worked in custom research since 2011. She has developed an expertise in custom consumer research and actively leads and manages research on the operator and supplier sides of the business with an emphasis on brand positioning, advertising effectiveness and sales-strategy research. In her time with the firm, Georgina has collaborated on dozens of proprietary and multi-client research engagements.

Tech-enabled Grocery Delivery/Pick-up Trials Expanding

As consumers embrace an on-the-go lifestyle, it is not a surprise that convenience is often mentioned as a top reason for visiting both restaurants and retail locations. Many restaurant and retail operators have elevated their prepared foods and grab-and-go offerings in an effort to meet their time-sensitive demands. Grocery stores have proven that they can […]