Saba Ahmed

Saba Ahmed is a Research Analyst at Technomic, Inc. in Chicago. She works on the firm’s Consumer Trend Reports, a series of annual studies that provides operators and suppliers with a comprehensive guide to the menu and consumer trends impacting various restaurant segments and menu categories in the U.S., Canada and U.K. She also contributes to the Consumer Food Trends newsletter, which explores the latest in foodservice and consumer trends

On-Campus Canadian Foodservice: Two Key Opportunities for Growth

Canadian colleges and universities have been boosting interest in on-campus foodservice through fresh, high-quality fare. While these efforts have had a positive impact on visitation, meal plan enrolment is faltering. Just 21 percent of students participate in their school’s meal plan, a decrease from 30 percent of students polled in 2011, signaling a need for […]

How Chicken and Turkey Can Fly Even Higher on Restaurant Menus

Poultry is a major component of the foodservice industry, appearing on most restaurant menus. But with a market already so saturated with poultry, and chicken in particular, is there really room for more innovation? Is flavor innovation even necessary for poultry? The Center of the Plate: Poultry Consumer Trend Report suggests that restaurant operators will need […]