Demand For High-Quality and Better-For-You Burgers Will Lead to Continued Growth in the Better Burger Space

Burgers remain a staple in consumers’ diets, with consumers eating an average of 3.7 burgers a month, finds Technomic’s Canadian Burger Consumer Trend Report. Competition is high and the still emerging fast-casual burger segment will have to contend with rising commodity prices and the growing list of “better burgers” offered at lower prices by quick-service […]

Movie-Themed Marketing

Restaurant chains are utilizing partnerships with theatre operators and production studios to introduce movie-themed deals. Some of these promotions are serving as a way for restaurant chains to take advantage of the hype surrounding particular box-office hits. Other chains are giving away movie tickets with meal purchases to help boost both value perception and sales. […]

Additive-free burgers grow in Canada

Now, more than ever, consumers are paying attention to what goes into their food. Public scrutiny is intensifying over additives and their impact on health. Consumers are turning to “health-halo” labels like organic, all-natural and sustainable to feel good about what they eat. In fact, research from Technomic’s 2015 Canadian Burger Consumer Trend Report reveals […]

Competition Escalates as Quick-Service Restaurants Fight to Steal Share from Bakery and Coffee Cafés

Though bakery and coffee cafés face fierce competition from quick-service restaurants aiming to steal share, Technomic’s Canadian Bakery & Coffee Café Consumer Trend Report reveals that cafés will continue to thrive as they meet consumers’ demands for affordability and convenience while still providing quality. To stay ahead of the competition, these cafés are enhancing beverage […]

Pizza Chains’ Tech Innovation Receive Praise in Canada

Technology in restaurants is no longer a novelty, consumers expect it. As a result, we added several technology attributes to the Consumer Brand Metrics (CBM) program in Q1 2015. In the recent Consumer Brand Metrics: Canadian Restaurants white paper, “Emerging Tech at Restaurants: Consumer Perceptions of Technology at Leading Chains,” consumers particularly praise pizza chains […]

Canadian Chains Display National Pride

A handful of chains have been focusing their summer marketing campaigns on Canadian national pride. Chains are launching promotions that spotlight the country in a variety of ways, ranging from Canadian vacation giveaways to touring the country in a poutine-themed vehicle. Here are some recent Canada-themed campaigns: McDonald’s Canada launched the Great Canadian Taste Adventure, […]

Retail Foodservice Primed to Steal Share From Restaurants

Technomic’s Canadian Retailer Meal Solutions Consumer Trend Report shows that Canadian consumers increasingly view retail foodservice as offering higher quality, fresher, and more unique and healthful food than its fast-food restaurant competition. Due in part to increased focus on fresh prepared food at retail outlets and the expansion of these offerings to new retail channels, we estimate […]

Nutella Mania Spreading in Canada

According to Technomic’s MenuMonitor, mentions of Nutella on menus have increased 60% in the latest two-year period. This trendy hazelnut-chocolate spread is being seen across the menu, used in everything from baked goods to flavoured coffee drinks to milkshakes. In the past few months, numerous chains introduced offerings spotlighting the popular ingredient. Here are a […]

Five Takeaways from Technomic’s Top 200 Canadian Chains Report

The Top 200 Canadian chain restaurants, ranked by sales, continued their growth trajectory in 2014, increasing sales by 4.4% and adding units at a rate of 2.1%. This year’s Technomic rankings welcomed 14 newcomers to a list that boasts a total of $31 billion in sales. During a recent webinar, we explored top trends and […]

Canadians Hail the Caesar on Drink’s National Day

On May 14, Canadians celebrated the first-ever holiday commemorating Calgary’s possible role in creating what some consider Canada’s national adult beverage: the Caesar. Word spread about the day on social media with #NationalCaesarDay and the holiday’s own website, where there was speculation about the drink’s origin. According to the website, the most popular theory is […]