Brand Image Strongly Influences Brand Performance

Free burritos, transparent food safety improvements, loyalty incentives — none of these attractive initiatives seem to be able to resuscitate Chipotle’s tanking sales. Since the fast-casual chain’s E.coli and norovirus problems last fall, Chipotle has reported three straight quarters of double-digit same-store sales declines. In its second-quarter financial results released last month, Chipotle announced that […]

Dine Out for No Kid Hungry

If you visited a restaurant this past September, you may have seen orange signs decorating your favorite restaurants. Do you remember why they were there? September is Dine Out for No Kid Hungry month, and restaurants participating in the Dine Out for No Kid Hungry fundraiser decorated their walls with these orange signs. During the […]

Technomic Tube Vlog Reveals Generational Foodservice Preferences

Because consumers of all ages visit foodservice venues daily, having a solid understanding of how generational preferences differ is essential for success in today’s competitive market. To help industry leaders stay abreast of how each generation views and approaches foodservice, Technomic has created a new video blog series on its YouTube channel, dubbed “Technomic Tube.” […]

Paying It Forward for the Holidays

Tim Hortons started its holiday campaign last month by outfitting its TimsRunner coffee truck in a specially designed wool sweater. Then about a week ago, the Canadian coffee chain outfitted an entire town. On December 13, residents of Fort Frances, ON, awoke to find red and white yarn strung in trees, along roads and knitted […]

Global Restaurant Marketing—7 Favorites from 2014

This year, the marketing campaigns we most liked from global restaurant brands were high impact, playful, memorable and of course had a bit of cool factor. If there was a common theme for 2014 it was seamlessly incorporating and playing with—but not entirely leaning on—today’s technology. Marketers used smartphones, 3-D printing and social media in […]

A Social Summer for Fast Casual

The videos of friends pouring ice-water on their heads continue to fill my Facebook feed. The ALS Ice Bucket Challenge has raised $93 million so far for the ALS Association to fight Lou Gehrig’s Disease and has been this summer’s social-media phenomenon. Fast-casual chains have been having their own social-media fun this summer. Here are […]

Shake Shack Concedes Nixing Crinkle Fries Was a Mistake

Last fall, I discussed the teachable moment Panda Express encountered when it tried to swap brown rice for white rice in its signature fried-rice recipe. Many customers were outraged, and the chain—the third-largest fast-casual restaurant brand in the U.S. by sales—put the matter to a public vote. White rice won handily, and the original fried-rice […]

The Next Hit Menu Item? Customer-Created

If you let them build it, they will come. That’s the idea, at least, behind recent create-your-own-menu-item contests at several top Canadian restaurant chains. Capitalizing on consumers’ strong interest in customizing menu items and harnessing the power-to-the-people spirit of reality TV competitions, these contests can serve as a valuable way to build buzz around a […]

Tech-Savvy Dining [Infographic]

Technology is becoming ever more relevant for the foodservice industry, as many aspects of the restaurant visit—such as ordering, payment and loyalty programs—continue to go digital. This week’s Consumer Flash infographic takes a look at the experience of Tech-Savvy Dining. Having trouble viewing our Infographic in Firefox? Try installing the latest Firefox pdf viewer. You […]

Social Media to Sustainability: Preferences and Priorities of Canadian Restaurant Users

How likely are Canadian consumers to engage with restaurants via Facebook? How important to restaurant-goers are issues such as recycling and food composting? Do Canadians really want to see nutrition info on menus nationwide? The latest trend report from Technomic’s Canadian Consumer Brand Metrics research program tackles these questions and more. For restaurant operators, the […]