2016: A Happy New Year On-Premise?

Restaurants, bars, hotels, nightclubs, fast-casual – the on-premise is a diverse and vibrant channel in the alcohol industry. Where’s it headed? Good question. Its growth trajectory is fairly reliant on consumers’ comfort level with discretionary spending, but their desire to relax, socialize, indulge and explore also plays a key role, as our recently released BarTAB […]

Cocktail Customization Appearing on Drink Menus

Consumers want customizable options when it comes to foodservice, and this interest is spilling over into adult beverages as well. Restaurants and bars are adding create-your-own specialty cocktails to menus, offering customers the ability to build a drink they are far more likely to enjoy. Customizable specialty cocktails often spotlight pre-selected, non-alcohol ingredients, but encourage […]

Bars: When It Comes to Beer, Give the People What They Want

Just a few years ago, bartenders at some high-end cocktail bars omitted vodka from their back bar shelves and menus. Some snubbed the clear spirit due to their desire to present an authentic pre-Prohibition cocktail experience, while others were indulging the then popular thinking among the cocktail elite that as an odorless, tasteless spirit, vodka […]

Bar and restaurant alcohol sales to show modest growth in 2015, finds Technomic

Beer and bars struggle, but premiumization and price increases spark dollar growth Drink sales in bars and restaurants are projected to grow modestly in 2015, according to Technomic’s expectations for the on-premise alcohol industry. Conditions at major chain restaurants that serve alcohol are slowly improving, and greater consumer confidence will lead to a more positive […]

Irish Whiskey Makers’ Eyes Are Smiling

Bar owners and suppliers eager for consumers to celebrate St. Patrick’s Day with a bit of Irish whiskey should have reason to cheer this year: The Irish whiskey segment is on a hot streak. Retail sales of the spirit rose more than 21% to $638 million in 2013, based on preliminary data from Technomic’s new […]

Making the Most of Happy Hour

Here’s a stat for bars and restaurants to be happy about: Nearly 70% of adult beverage consumers say they order happy-hour drinks at least once in a while. That’s according to Technomic’s fourth-quarter 2013 Consumer Brand Metrics Consumer Update report, which looks at (among other topics) several facets of consumers’ away-from-home alcohol beverage consumption, including […]

Adult Beverages Year-End Trend Alert

Anyone who’s involved in or who follows the adult-beverage industry knows the fourth quarter is all-important. From Halloween to New Year’s Eve, opportunities abound to drive traffic, sales and profits. At retail, the holiday season sees sales spikes for many categories, and store operators are now preparing to satisfy consumers eager to load up on […]

Divergent Trends, Positive Outlook for On-Premise Adult Beverages

The on-premise aspect of the drinks business is a tough one to get your arms around. It’s multifaceted; outlets range from corner pubs to casual-dining restaurants to 60,000-square-foot nightclubs, which can open and close quickly. Pours at each of those locations can occur in slightly different quantities and with varying degrees of accuracy, and marks-ups […]