Brands Increasingly Drive Adult Beverage Orders

When I think of beer, I think of 312 and Yuengling, and when I think of rum, I think of Captain Morgan. These are the brands that I order when dining out. Brands are synonymous with our favorite alcohol drinks, no matter what our particular preferences are. Recent research from Technomic’s Trends in Adult Beverage […]

A Winning Combination: Cobranding in the Bottle

Thanks to flavor innovation from New Belgium Brewing Co., consumers can have their beer and ice cream, too. The Colorado-based craft brewery teamed up with iconic ice cream maker Ben & Jerry’s to create Salted Caramel Brownie Brown Ale, expected to make its debut this fall. Cobranding among adult beverages and restaurant brands on menus […]

Pizza Hut Swings for the Fences

Pizza Hut’s unveiling this week of a complete brand overhaul sheds fresh light on the big choices restaurants face in keeping up with changing consumer tastes. The question will be whether it’s an example of “too much, too late” or of reaching beyond what core customers and restaurant staff want or can handle. Bucking a trend […]

In Search of ‘the Chipotle of’

If you search Google for “the Chipotle of,” you get 130,000 results. A big chunk of the results turn up pizza chains—no surprise, as Blaze, Pieology, Pizza Rev, Sbarro, 800 Degrees, Uncle Maddio’s and, of course, Pizzeria Locale, all have been called “the Chipotle of pizza.” Other frequent terms in the search results include Mediterranean […]

Fast-Casual Challenges: When ‘Good’ Isn’t Good Enough

A friend recently raved to me about a great burger he had had from a fast-casual spot that opened recently along his route home from work. The burger and toppings were solid, the fries were tasty, and the price was right, he reported. That’s great, I replied; where was it? He couldn’t remember the name […]

Connecting with Consumers: Tim Hortons and A&W

This spring, Tim Hortons—Canada’s No. 1 restaurant chain by sales in 2013—will celebrate its 50th anniversary. A&W, another iconic brand in Canada and No. 6 for sales on Technomic’s Top 200 Canadian Chain Restaurants list, has even older roots: Its first Canadian unit opened in Manitoba in 1956. These two leaders’ longevity and decades-long success is […]

McDonald’s Move Puts Spotlight on Sustainable Sourcing

Back in November, Technomic identified “telling the sourcing story” as one of its five U.K. restaurant trends for 2014.  This week, McDonald’s made a new bold move to do just that, committing to begin buying “verified sustainable beef” in 2016. What defines or constitutes “sustainable beef” hasn’t been fully determined yet; McDonald’s plans to spend this […]

From Brand to Bar: Beverage Makers Eye Growth Through Branded Concepts

Branded concepts let adult-beverage producers cultivate (and better control) their brand image—so long as beverage makers approach such concepts with a laser-like focus on consumer expectations. So says Stanley Novack, who oversees development of restaurant businesses for rocker-turned-entrepreneur Sammy Hagar. Novack spent about 35 years working for airport foodservice operator HMS Host before joining up […]

Learn from Canada’s Restaurant Industry Leaders

Restaurant technology, top Canadian menu trends and consumers’ changing foodservice behaviours will be in focus later this month at Technomic’s Canadian Restaurants 2013 Trends & Directions Conference. We invite you to join us October 22 at the Pearson Convention Center in Brampton, ON, for a day that will feature actionable insights from leaders of some […]

Brand Storytelling and the Worthiness of ‘We’

The Good Pub Guide came out with its list of Pub of the Year winners last week, naming the Olive Branch Pub in Clipsham as overall Pub of the Year for 2014. As I was browsing the Olive Branch’s website, the thing that struck me most wasn’t the design (more rustic than sophisticated) or even […]