Shake Shack Concedes Nixing Crinkle Fries Was a Mistake

Last fall, I discussed the teachable moment Panda Express encountered when it tried to swap brown rice for white rice in its signature fried-rice recipe. Many customers were outraged, and the chain—the third-largest fast-casual restaurant brand in the U.S. by sales—put the matter to a public vote. White rice won handily, and the original fried-rice […]