Happy Hour Consumers Are Food-Focused

Food, specifically the type of food available, has a stronger impact on where consumers visit for happy hour than alcohol drinks do. Asked specifically about food and beverage drivers, most consumers who go to bars, restaurants and other foodservice locations for happy hour (61%) say the type of food available is important in their decision […]

Why Fast Casual Shouldn’t Sleep on Dinner, Late-night Dayparts

Consumers’ growing interest in restaurants for dinner and late-night snacking is creating new sales opportunities for brands across the industry, but fast-casual chains may have the most to gain from an increase in business in the evenings. Fast casual’s recent industry-leading overall growth in unit count indicates that consumers like the segment’s proposition of food […]