What’s Secret About the Secret Menu? It’s Healthful

For consumers, ordering off a “secret” menu promoted mostly through word of mouth means gaining instant access to an exclusive club of in-the-know guests. For operators, it’s one of the cheapest marketing and brand-building tools around. A secret menu prompts enthusiastic fans to take to social media and other online forums to share—and sometimes brag […]

Lifting the Curtain on Hidden Menus

Although secret menus are not a new trend, they are increasingly popping up in public forums. Even though most restaurant operators don’t deny that these secret menus exist, they also don’t promote them in restaurants. Instead, customers have to be in the know about these hidden menus, either through word of mouth, social media or […]