Targeting the Hispanic Foodservice Consumer

Efforts to appeal to the fast-growing Hispanic population in the U.S. are heating up. Late last year, Pizza Hut announced it’s launching a Spanish-language version of its website, and KFC debuted a new family-focused ad campaign for its Favorites Buckets to target the Hispanic market. Last June, Dunkin’ Donuts launched a new Twitter handle, @DunkinLatino, […]

Tequila on the Rise at Full-Service Chains

Tequila continues to make inroads into American foodservice. In recent years, tequila bars and restaurants with broad selections of tequila have emerged, tapping into the popularity of the spirit that results from the advent of 100% agave and aged expressions. In addition to bars that exclusively offer tequila, the spirit is increasingly appearing on menus […]

Craft Beer’s Hispanic Appeal

Hispanic consumers are fans of beer and of imported and major domestic brews in particular. Those are not the only beer categories on the Latino radar, however. Hispanics are engaging with craft beer both as consumers and as producers, and they’re poised to influence the direction of the craft beer industry. Two-fifths of Hispanic consumers […]

Understanding Ethnicity: How Hispanics Relate to Fast-Casual

The launch last month of the English-language yet Hispanic-targeted Fusion cable channel serves as a good reminder of the country’s changing face. Backers ABC and Latino media giant Univision obviously see a market that the fast-casual segment might do well to consider: young and ethnically diverse, but undeniably American. It’s no secret that the U.S. […]

Technomic Reveals Hispanic Consumers are Crucial to Adult Beverage Industry

At nearly 33 million, U.S. Hispanics of legal drinking age (LDA) are important adult beverage consumers, and their influence will expand rapidly. By 2015, Hispanics will account for 15 percent of the total U.S. LDA population. By 2045, one-quarter of the U.S. LDA population will be Hispanic, according to the Special Trends in Adult Beverage […]

New Directions in Wine

Wine is continuing on its upward trajectory in 2013, its momentum fueled by ongoing product innovation, a shift to higher-priced offerings and highly engaged consumers, not to mention the creativity that retail and on-premise operators are employing to showcase the category. The dynamics of the current wine market are such that marketers of beer, and […]

Hitting a High Note with Hispanic Foodservice Consumers

As America’s largest minority group, Hispanic consumers currently comprise 17 percent of the total U.S. population, a proportion that is expected to increase to 31 percent by 2060. In addition, they wield strong influence in the foodservice sector. Their impact is apparent in the fact that Hispanic-inspired cuisines (most notably, Mexican fare) continue to be […]

Technomic Takes a Fresh Look at Hispanic Consumers and Their Foodservice Preferences

At nearly 17 percent of the total U.S. population, Hispanic consumers represent a rapidly growing customer base for foodservice operators. As Hispanic buying power climbs by 50 percent to $1.5 trillion in 2015, this group will have a larger economic impact at restaurants and other foodservice locations. Restaurant operators and suppliers that understand their unique […]

Technomic Releases Update on Family Dining Restaurants

Family dining occasions are naturally a trademark of the family-style segment; in fact, nearly half of parents polled by Technomic (49 percent) visit family-style restaurants at least once a week. Even though parents and kids may be the primary target audience for family-style restaurants, opportunities exist to boost traffic and sales from other groups, including […]