Opportunity Exists for Fast Casuals to Boost Lunch Sales

We already know that fast-casual chains’ sales growth outpaces that of its industry counterparts, but data taken from Technomic’s recently published Value & Pricing Consumer Trend Report along with the 2014 Lunch Consumer Trend Report suggests there may be one daypart where these chains can do even better: lunch. The Value & Pricing Consumer Trend Report […]

Fast-Casual Pizza: A Familiar Growth Story, with a Twist

The rise of build-your-own pizza is reminiscent of the explosive growth over the past five years of the better-burger segment. But there is an important difference. Unlike traditional quick-service burger chains, which have struggled to defend their traffic and market share from this new fast-casual competition, most of the giant pizza chains are growing sales […]

Technomic Spots Opportunities for Restaurants to Improve Lunch-time Traffic

Consumers regularly eat lunch away from home—a couple of days a week, on average. Operators have been focusing their efforts on gaining a larger share of lunch visits during this highly competitive daypart. Convenience and speed of service are key needstates for lunch. However, today’s consumers are also calling for higher-quality fare (80 percent, up […]

Leveraging LTOs in Fast Casual

Limited-time-offer menu items hold broad appeal and can resonate particularly strongly with younger consumers, new Technomic research finds. Nearly half (48%) of the 1,000 consumers polled for Technomic’s latest Consumer Brand Metrics trend report said they had tried a limited-time-offer menu item in the past month, and more than three in 10 of those ages […]

Balancing Act: Menu Focus vs. Variety at Lunch

Lunch is a meal that consumers regularly eat away from home—a couple of days a week, on average—often sourcing it from conveniently located limited-service restaurants. Operators understand the value of this daypart and have been focusing their efforts on gaining a larger share of lunch visits. This can be tricky, due to the fact that […]