Canadian Chains Display National Pride

A handful of chains have been focusing their summer marketing campaigns on Canadian national pride. Chains are launching promotions that spotlight the country in a variety of ways, ranging from Canadian vacation giveaways to touring the country in a poutine-themed vehicle. Here are some recent Canada-themed campaigns: McDonald’s Canada launched the Great Canadian Taste Adventure, […]

A Winning Combination: Cobranding in the Bottle

Thanks to flavor innovation from New Belgium Brewing Co., consumers can have their beer and ice cream, too. The Colorado-based craft brewery teamed up with iconic ice cream maker Ben & Jerry’s to create Salted Caramel Brownie Brown Ale, expected to make its debut this fall. Cobranding among adult beverages and restaurant brands on menus […]

Canadian Brands Connect with Consumers

When it comes to sourcing their next meal, consumers have more options available to them than ever before, making brand awareness and advertising crucial pieces of the equation for success in the foodservice industry. In Canada, a few brands already excel in connecting with consumers through their advertising, due in part to their long history, […]

Spirits: a Story to Tell

Consumers are increasingly interested in the origins of spirits, particularly whiskeys, and the process by which they are made. As a result, micro-distilleries are leading a trend toward transparency within the spirit industry, reflecting a very similar sourcing trend in the foodservice industry. That transparency is timely, as three brands—Tito’s, Maker’s Mark and Jim Beam […]

How Anheuser-Busch and McDonald’s Are Trying to Win Over Millennials

The country’s biggest beermaker and the country’s biggest restaurant chain (by sales) have a problem: Millennials aren’t in love with them. Anheuser-Busch, maker of Bud Light and Budweiser (the No. 1 and No. 3 beer brands in the U.S.) and McDonald’s, maker of Big Macs, have seen sales slide of late, and both have acknowledged […]

Incremental Traffic: It’s What’s for Dinner

Dinner and late-night visits at restaurants have recovered nicely in tandem with consumers’ finances since the deepest lows of the Great Recession, and several emerging trends could propel operators past merely regaining lost business and help them start taking market share. In Technomic’s latest Dinner & Late-Night Consumer Trend Report, 64% of consumers reported that […]

For Restaurants, the Challenge of Fighting Misconceptions and Missed Opportunities

Chicago, Technomic’s hometown, is known for a great many things. Stunning architecture. Forward-thinking fine dining. The gastronomic wonder that is deep-dish pizza. But ask those from outside the U.S. about the Windy City, and it’s not unlikely you’ll hear a mention of Al Capone. The city (for the most part) works hard to distance itself […]

Fast-Casual Restaurants, Don’t Neglect Gen X

As consumers, we Gen Xers get no respect. Everyone wants to know about Millennials and whether they will remain adventuresome and frequent restaurant users as they get older (yes, we think so). And many people want to know about Baby Boomers, that giant generation that won’t give up its influence or its youth. But we […]

The Next Hit Menu Item? Customer-Created

If you let them build it, they will come. That’s the idea, at least, behind recent create-your-own-menu-item contests at several top Canadian restaurant chains. Capitalizing on consumers’ strong interest in customizing menu items and harnessing the power-to-the-people spirit of reality TV competitions, these contests can serve as a valuable way to build buzz around a […]

Cognac Carves Out a Niche with a New Generation

Lest anyone think summer is meant for celebrating exclusively frosty (or frothy) beverages, a heads-up: June 4 is National Cognac Day. Yes, there’s a day that honors the nuanced, double-distilled brandies that are one of western France’s finest exports. And while the sophisticated spirit may not garner the media buzz that presently surrounds whiskey, Cognac, […]