Save Room for Sales Growth by Making Dessert More Appealing

Dessert remains the ultimate add-on for most restaurant brands, a sweet layer of incremental sales that leaves a lasting positive impression for the guest when done right. Unfortunately, according to the Dessert Consumer Trend Report, slightly more of today’s consumers rarely or never eat dessert (14% vs. 11% in 2013) and two-thirds of these customers […]

One-Size-Fits All Is Out: How Consumers Vary by Market

Many restaurants are starting to adopt a more localized approach to menu development, marketing and operations to develop targeted strategies and offerings. Tailoring the experience to consumers in a particular market begins with understanding the local consumer. To that end, Technomic’s Consumer Brand Metrics program allows operators and suppliers to filter consumer brand tracking data […]

Consumers Increasingly Want to Know What’s in Their Food, Reveals New Technomic Study

Today’s healthy food tells a story, and consumers want to hear it. Recent research by Technomic shows that most consumers want restaurants to be more transparent about menu-item ingredients. Further, two in five consumers cite a rising concern over food additives. Because of this growing concern, health claims that convey wholesome, pure ingredients resonate strongly. […]

What’s “Healthy” at Restaurants? Consumers’ Definitions are Evolving

Consumers are becoming increasingly health-conscious, but their perceptions of what is considered healthy eating at restaurants are also changing. Contemporary definitions of health are strongly associated with local, natural, organic and sustainable food and drink. Additionally, consumers are taking more of a balanced and personal approach to healthy eating—seeking out better-for-you foods, while enjoying occasional […]

Health-Halo Terms Rise, Fall on U.K. Restaurant Menus

“Gluten-free.” “Organic.” “Natural.” U.K. restaurant operators are fairly sure that these “health-halo” terms matter to their customers. But they’re less sure about how to develop menu items around these concepts, and then effectively convey these offerings via their menus. Technomic’s exclusive menu-tracking database, MenuMonitor, finds that three of the leading health-halo terms—gluten-free, organic and natural—have […]