Pliable Price Points for Restaurants [Infographic]

Price is paramount in the foodservice purchasing decision, and ideal price points are inevitably influenced by occasion type, restaurant, mealpart, daypart and beyond. This week’s Consumer Flash infographic assesses the flexibility of these thresholds and where consumers may be willing to pay a bit extra. Having trouble viewing our Infographic in Firefox? Try installing the […]

Chipotle Looks to Leverage Customer Goodwill

Last week, Chipotle Mexican Grill announced plans to take its first nationwide price hike in almost three years to help offset rising food costs. In discussing the move, Chipotle CFO Jack Hartung expressed confidence that the chain—No. 2 in the fast-casual restaurant segment behind Panera Bread, based on U.S. systemwide sales—had built up sufficient customer […]

Making the Most of Happy Hour

Here’s a stat for bars and restaurants to be happy about: Nearly 70% of adult beverage consumers say they order happy-hour drinks at least once in a while. That’s according to Technomic’s fourth-quarter 2013 Consumer Brand Metrics Consumer Update report, which looks at (among other topics) several facets of consumers’ away-from-home alcohol beverage consumption, including […]

A Look Back on the Year in Fast Casual

It has been some 15 years since Panera Bread and Chipotle emerged as leaders of the next wave of fast-casual development, but 2013 still will go down as a milestone year for the fast-casual restaurant sector. Among the highlights were the initial public offerings for two well-established fast-casual brands, Broomfield, CO-based Noodles & Company and […]

Chasing Improvement, Not Trends

Can changing the way tomatoes are cut help a restaurant improve its salad sales? Athens, GA-based fast-casual chain Zaxby’s knows it can. Back in 2005, Zaxby’s—the leading fast-casual chicken chain in the U.S., with 2012 systemwide sales of more than $979 million, according to Technomic research—was looking at ways to lift sales of its signature […]

Fast Casual’s Challenges and Opportunities at Breakfast

What does the breakfast landscape look like for fast-casual restaurants? It’s a question I wanted to tackle in conjunction with the recent release of Technomic’s 2013 Breakfast Consumer Trend Report. Last year, we examined breakfast opportunities for the fast-casual segment, noting that although more than four-fifths of consumers say they patronize fast-casual restaurants at least […]

Beyond Price: Technomic Study Identifies Key Value Factors for Restaurants

Have Internet deal sites become an ingrained consumer behavior, even as the economy slowly improves? Recent research by Technomic seems to point in that direction. For consumers, the prevailing mindset is to stretch every dollar. But when consumers consider a restaurant’s value equation, they’re thinking about much more than just price. Technomic’s study identified numerous […]

Pricing Fast-Casual Restaurant Meals

We know that consumers are willing to shell out a little more for meals at fast-casual restaurants than at fast-food restaurants. Fast casual’s food-and-beverage quality positioning drives this; entrées at fast-casual concepts often are customizable and made to order, and operators frequently tout their use of “all-natural” ingredients, never-frozen beef, scratch-made sides and desserts, etc. […]

Consumers’ Appetite for Restaurant Deals Shows no Signs of Waning

The Great Recession fueled the prevalence of daily deals as restaurant operators aimed to drive traffic and sales among consumers financially impacted by the economy. Technomic’s new Value & Pricing Consumer Trend Report found that two-fifths of recently-surveyed consumers (42 percent) use deals from Internet sites such as Groupon and LivingSocial for food and beverages. […]

Canadian Diners Looking at Value Beyond Price

Even for low-cost meal occasions, consumers say value is more important than absolute low prices. Technomic’s Canadian Menu Positioning & Occasion Driver Consumer Trend Report found that, above all else, consumers want to feel like they got a good deal for the money spent when seeking low-cost meals (54 percent). Rather than searching for the […]