It’s Pumpkin Spice Season

It’s October, which means Halloween decorations are up, the leaves are changing color, and pumpkin spice has once again dominated menus as the favorite seasonal flavor. According to Technomic’s MenuMonitor, Pumpkin Spice menu incidence increased 42% in non-alcoholic beverages since last year, revealing that customer demand is as strong as ever. Starbucks, Panera Bread, Dunkin […]

One-Size-Fits All Is Out: How Consumers Vary by Market

Many restaurants are starting to adopt a more localized approach to menu development, marketing and operations to develop targeted strategies and offerings. Tailoring the experience to consumers in a particular market begins with understanding the local consumer. To that end, Technomic’s Consumer Brand Metrics program allows operators and suppliers to filter consumer brand tracking data […]

Promotions Can Help Fight Post-Holiday Decline

Many Canadians are enjoying the quiet that comes in January, after the shopping, parties, baking, family gatherings and other holiday craziness. For some, this also means resolutions to eat healthier, exercise or watch their spending. This is typically a quiet time in foodservice as well. The weeks between the new year and Valentine’s Day can […]

Seasonal Pears Appear on More Menus

Summer abounds with in-season fruits from peaches to berries. Fall is all about apples. But winter has its own fruit stars, even if they’re lesser-known. Among them is the pear, in season from mid-summer all the way into the winter months, depending on the type. Although it’s not the only fruit available in the winter, […]

Fast-Casual Menus Get Festive for the Holidays

As reliable and welcome as annual showings of “National Lampoon’s Christmas Vacation,” winter- and holidays-inspired foods and beverages have made a festive return to fast-casual menus. Whether consumers crave an eggnog shake as a reward for hauling a Christmas tree home or a warm bowl of something savory as a mid-shopping pick-me-up, fast-casual restaurants across menu segments […]

Fast-Casual Restaurants Roll Out Holiday Menu Items

Let the peppermint parade begin: Fast-casual restaurants are hoping favorite holiday flavors will tempt consumers this winter. And this year, the chocolate-mint cookies, mochas and shakes are joined on seasonal menus by savory limited-edition breakfast sandwiches, indulgent baked pastas and assorted layered-flavor treats. As we’ve discussed before, seasonal menus offer an ideal opportunity for operators […]

Technomic Sees Fall Flavors Surge in Vodka

Seasonal favorites inform and inspire cocktails Cranberry, caramel, apple and pumpkin are among the flavors showing up in flavored vodkas this fall, serving as inspiration for seasonal cocktails, according to the recent Seasonal Strategies micro-report on Technomic’s online DRINK database. Vodka suppliers and restaurant, bar and other on-premise operators are tapping into favorite and emerging […]

Savoring Seasonality at Fast-Casual Restaurants

It’s one of the surest signs of fall: The return to menus of all things pumpkin. Some of us may wince at the sight of pumpkin promotions when we’re trying to hang on to the waning days of summer, but there’s good reason for restaurants to get a jump-start on marketing seasonal specialties: These limited-time […]

U.K. Restaurants Serve up Seasonal Specials

A fish and chip shop in West Midlands is preparing a very special Christmas dinner: fully fried. Chris Christoforou, owner of Hollywood Fish Bar, put together a complete dinner—turkey, potatoes, stuffing, vegetables, even Christmas pudding—all of it battered and deep-fried. It’s getting a lot of press, and will likely attract some curious customers. But restaurant […]

Fall Flavors, Pastimes and Holidays Spur New Adult Beverages

With Thanksgiving upon us, both the calendar and restaurant limited-time offers remind us that fall is well underway. The flavors of the season have found their way onto restaurant menus—food and adult beverage alike. Bartenders are adding seasonal brews and crafting new seasonally inspired cocktails featuring many of the flavors and descriptors commonly associated with […]