Tech Trend in Canada: ‘Gotta Catch ‘Em All’

Pokemon Go has taken the world by storm. After its initial U.S. launch, the gaming app quickly topped Twitter in daily users and began engaging users for a longer amount of time each day than leading social media apps, including Facebook, Snapchat and Instagram. The game has experienced similar success since its Canadian launch on […]

Technomic Tube Vlog Reveals Generational Foodservice Preferences

Because consumers of all ages visit foodservice venues daily, having a solid understanding of how generational preferences differ is essential for success in today’s competitive market. To help industry leaders stay abreast of how each generation views and approaches foodservice, Technomic has created a new video blog series on its YouTube channel, dubbed “Technomic Tube.” […]

Paying It Forward for the Holidays

Tim Hortons started its holiday campaign last month by outfitting its TimsRunner coffee truck in a specially designed wool sweater. Then about a week ago, the Canadian coffee chain outfitted an entire town. On December 13, residents of Fort Frances, ON, awoke to find red and white yarn strung in trees, along roads and knitted […]

The Next Hit Menu Item? Customer-Created

If you let them build it, they will come. That’s the idea, at least, behind recent create-your-own-menu-item contests at several top Canadian restaurant chains. Capitalizing on consumers’ strong interest in customizing menu items and harnessing the power-to-the-people spirit of reality TV competitions, these contests can serve as a valuable way to build buzz around a […]

Social Media to Sustainability: Preferences and Priorities of Canadian Restaurant Users

How likely are Canadian consumers to engage with restaurants via Facebook? How important to restaurant-goers are issues such as recycling and food composting? Do Canadians really want to see nutrition info on menus nationwide? The latest trend report from Technomic’s Canadian Consumer Brand Metrics research program tackles these questions and more. For restaurant operators, the […]

Millennials Shape Adult Beverage Digital Marketing Efforts

It’s no secret that Millennials are among the most tech-savvy consumers. Millennials grew up with the internet and their everyday activities are intrinsically tied to online connectivity. They routinely check Facebook profiles, scan reviews on Yelp, “check in” at their favorite places using Foursquare, post pictures on Pinterest, read Twitter tweets and watch YouTube videos. […]