Fast Casual Gives Back

This Tuesday marked the third annual Giving Tuesday, a social-media-cultivated event designed to encourage consumers to open their (actual or virtual) wallets to support charitable causes. The unofficial observance not coincidentally follows the shopping frenzies of Black Friday, Small Business Saturday and Cyber Monday. The #GivingTuesday idea is a noble one, and fast-casual restaurants including BurgerFi […]

Taking Cues from Tesco

U.K. supermarket giant Tesco makes for an interesting case study in how foodservice brands can position themselves at the leading edge of important consumer trends. And at a time of heightened competition for consumers’ attention—and their food and beverage spending—restaurants and retailers would do well to consider how the Cheshunt-based super-chain is aiming to show that it’s attuned to what […]

Celebrating Consumers’ Top-Rated Fast-Casual Restaurants

Back in July, I discussed six consumer expectations for fast-casual restaurants, culled from data from Technomic’s Consumer Brand Metrics program. That ongoing survey asks real consumers about (among other things) where they eat, why they choose certain restaurants and what they look for from restaurants in different dining segments. Last week, Technomic had the privilege […]

Panera, Social Responsibility and Leading from the Top

Panera Bread CEO Ron Shaich made headlines last week for taking on the weeklong challenge of living on a food budget of $4.50 a day—the amount of food aid provided to recipients in the Supplemental Nutrition Assistance Program. He did so with several other Panera executives, and he documented the experience on his LinkedIn blog. […]

Goodwill Can Be Good Business

It’s true that many consumers care deeply that the companies they do business with are socially responsible. Some very successful fast-casual concepts illustrate that community efforts can benefit the company at the same time they benefit others. Technomic’s Consumer Restaurant Brand Metrics, an ongoing study that asks consumers about more than 60 specific restaurant attributes […]