5 Ways Expanding Dayparts Can Help Boost Sales

Consumers are growing more flexible in terms of when and how they seek and consume food and beverage, as demonstrated by the rise of snacking, small plates, all-day breakfast and on-demand delivery. Restaurants keeping a pulse on the foodservice industry are likely already expanding their dayparts in an effort to maximize their sales. Here are […]

Race for Adventurous Consumers Tightens Between Flavor-Forward LSRs, FSRs

There is a real return on investment for any restaurant putting forth the effort to identify the next big ingredient or flavor—and it’s more than just street cred in food magazines and TV segments. Two in five consumers say they are more likely to visit a restaurant that offers new or innovative flavors. For a […]

The On-Demand Delivery Revolution

We have just released Technomic’s trend predictions for the coming year. I’d like to take a closer look at No. 10—what we’re calling “The Delivery Revolution”—which may transform the foodservice industry more than the other nine trends put together. The proliferation of order-and-pay mobile apps and third-party online ordering and delivery services like GrubHub is […]

Mashups Disrupt Menus

Mashup food items are currently at the center of menu innovation, especially at the QSR level. These mashups cause quite a stir in the press and are often backed by large publicity and multimedia campaigns. Most are limited-time offers or test items but some are launched as permanent menu items. They are meant to garner […]

Never Satisfied: Consumers Call for Even More Sandwich Innovation

Recent menu innovations have been particularly noticeable in the sandwich category, including Wendy’s Pretzel bacon cheeseburger, Subway’s limited-time Fiery Footlong collection, Taco Bell’s Waffle Taco, and McDonald’s Egg White Delight McMuffin, among other examples. To be sure, menu innovation can be a key driver of success. In fact, in August 2013, Wendy’s reported that the […]

Does Taco Bell’s Fast-Casual Entry Have a Chance?

Taco Bell is following the lead of its YUM! sister brand KFC, which entered the fast-casual market last year. KFC Eleven features hand-crafted food—flatbreads, rice bowls and KFC Boneless Original Recipe Chicken—in a more contemporary environment. Taco Bell’s new fast-casual concept, U.S. Taco Co. and Urban Taproom, provides the chain an opportunity to move into […]

True or False: Testing Common Assumptions about Quick-Service Restaurants

To the general population, fast food means hungry guys scarfing down less-than-palatable food, kiddies persuading families to go to McDonald’s Play Place, and less interest in quality than in convenience. Technomic’s latest Understanding Quick Service Restaurants and Their Customers report emphasizes that commonly held beliefs about quick-service restaurants (QSRs) aren’t always that simple, or even […]