Meaning Behind Value

Even though the word “value” is so often colloquially used to indicate monetary value, the value equation extends beyond price. If value were based solely on low prices, top box (very good) consumer ratings for limited-service restaurants (LSRs) would be immensely higher than full-service restaurants (FSRs). For those reasons, Technomic’s Consumer Brand Metrics (CBM) program […]

Small plates, big opportunity

The left side of the menu may finally be ready for its closeup. So-called because of the traditional placement of appetizers, small plates and sides opposite entrees and desserts on the right, these littler offerings understandably have long played supporting roles to most restaurants’ main attractions. However, Technomic’s new Starters, Small Plates & Sides Consumer […]

Restaurant Consumers Craving Value Don’t Necessarily Follow the Money

Throughout my career covering the restaurant industry, I have fixated on the “price” part when discussing or learning about the price-value equation. Maybe it’s because I’m a child of the ’90s, meaning two of my formative cultural touchpoints were “show me the money” and “Mo Money Mo Problems.” More likely it’s because I graduated college […]

As Costs Rise, Value Key to Driving Traffic

Falling gas prices and recent news of the Canadian Dairy Commission’s move to reduce prices by 1.8% starting March 1 could be good news for restaurant operators struggling with rising commodity prices and a sluggish economy. But with prices on staples like beef and coffee expected to continue to rise this year, Canadian restaurant operators […]

Consumer Trends Continue to Evolve in 2015

It’s difficult to anticipate the next shift in restaurant consumers’ preferences and need states, but operators can count on one expectation heading into 2015: Consumers will expect more from their brands, especially in the areas of technological amenities and food quality. Meeting those evolving demands will require restaurant leaders to invest heavily in their brands. […]

Adult Beverage Consumers: Flush yet Frugal?

Consumers are feeling more financially comfortable this holiday season, which is good news for the adult beverage industry. Recent research from Technomic and American Express finds that two-fifths of consumers say they are “living comfortably” or “very well off,” up from about one-third of consumers surveyed in the same month last year. With gas prices […]

Combo Meals Meet Appetite for Value in Canada

Earlier this month, we discussed the growth of fixed-price meals on menus at Canadian casual- and fine-dining restaurants. Today, we look at the other side of the better-value-through-bundling coin: combo meals at limited-service restaurants. Asian combo meals, soup-and-salad combos and breakfast platters all saw growth on Canadian menus from Q1 2013 to Q1 2014 both […]

Chipotle Looks to Leverage Customer Goodwill

Last week, Chipotle Mexican Grill announced plans to take its first nationwide price hike in almost three years to help offset rising food costs. In discussing the move, Chipotle CFO Jack Hartung expressed confidence that the chain—No. 2 in the fast-casual restaurant segment behind Panera Bread, based on U.S. systemwide sales—had built up sufficient customer […]

The Fixe Is In: Cashing In on Multicourse Meals in Canada

Overall menu contraction continued in Canada from Q1 2013 to Q1 2014, new Technomic MenuMonitor data reveals. All menu categories except for kids’ menus showed a decline in the number of items on offer at restaurants, with the largest contractions seen in entrées, appetizers/starters and desserts. When we parse menu categories further, we find one […]

What Drives Canadian Soup & Salad Occasions?

Soup, a traditional comfort food, and salad, quintessential healthy fare, are significant parts of the Canadian diet. Nearly three-fifths of consumers prepare soup (55 percent) and salad (59 percent) at home at least once a week. Further, these offerings hold similar weight in foodservice settings; 50 percent order soup at least some of the times […]