Turf Wars: For Bakery and Coffee Cafes, Growth Means Capitalizing on the Others’ Strengths, says Technomic

While bakery and coffee cafes have much in common, consumers have distinct preferences toward one over the other for certain types of visits. For example, bakery cafés have a stronghold on midday occasions, whereas coffee cafés win with breakfast and beverage occasions.

As a result, bakery cafés are hoping to boost traffic by strengthening their breakfast and coffee programs, while coffee cafés are focusing on improvements to their lunch and evening offerings. Additionally, both are extending their reach with certain consumer segments: select coffee cafés will target low-income and Hispanic consumers, while bakery cafés will develop units in more rural areas.

Technomic’s latest research points to growth opportunities via further innovation and differentiation in beverage and evening programs; the expansion and evolution of better-for-you and socially responsible fare; and forward-thinking technological advancements that serve to engage customers and improve their experience.

“Cafés must innovate and differentiate by delivering unique menus and experiences,” said Darren Tristano, Executive Vice President of Technomic Inc. “For bakery cafés, that means strengthening their value and convenience at breakfast, while coffee cafés must prove themselves as a viable evening option. Savory bites, upgraded ambiance and buy-one-get-one beverage deals may help drive after-work social and snack occasions.”

Bakery &amp Coffee Café

[View related INFOGRAPHIC: Spotlight on Bakery and Coffee Cafes]

To help foodservice executives understand the latest behaviors, preferences and attitudes of consumers regarding bakery and coffee cafés, Technomic has published an update of its Bakery & Coffee Café Consumer Trend Report. Interesting findings include:

  • Cafés are expanding their evening programs, with 36 percent of bakery-café patrons and 25 percent of coffee-café customers visiting for dinner at least monthly.
  • Upscale beverages will strengthen loyalty: a majority of consumers visit bakery (63 percent) and coffee (84 percent) cafés at least monthly for beverage-only occasions, and many visit bakery (47 percent) and coffee (63 percent) cafés because they serve their preferred coffee.
  • Many consumers say healthy options are important for bakery (50 percent) and coffee (37 percent) café menus. Socially responsible practices are also at the forefront; about a quarter of consumers are more likely to visit cafés for coffee if it is Fair Trade-certified.

Technomic’s Bakery & Coffee Café Consumer Trend Report is one of many topics in its Consumer Trend Report series, offering the most current analysis, insight and opportunities to help grow your business. Our best-in-class intelligence combines 50 years of foodservice expertise with critical findings from more than 7,000 menus and nearly 30,000 annual consumer interviews.

Note: This post originally appeared as a company press release.



Only Technomic delivers a 360° view of the food industry. We drive growth and profitability for our clients by providing the most reliable, consumer-grounded, channel-relevant data with forward-looking strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry.

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