Deanna Jordan

Deanna Jordan is Manager of Consumer Insights at Technomic Inc. in Chicago. She works on the firm’s Consumer Trend Reports, a series of annual studies that provides operators and suppliers with a comprehensive guide to the menu and consumer trends impacting various restaurant segments and menu categories in the U.S., Canada and U.K. She also contributes to the Consumer Food Trends newsletter, which explores the latest in foodservice and consumer trends.

The Evolving Pizza Occasion

As we reported a couple of years ago when we published our last Pizza Consumer Trend Report, the pizza landscape was evolving — and this still holds true.  We highlighted the growth of fast-casual pizza, and this continues to be one of the biggest stories in both pizza and across the foodservice industry as a […]

What’s in a breakfast?

I hope you said protein. The morning daypart can be a demanding one in today’s on-the-go society. For this reason, breakfasters are often in a post (or even pre) dawn rush, in need of a quick meal that will fill them up and sustain them through their morning until they can find the time to […]

Demand For High-Quality and Better-For-You Burgers Will Lead to Continued Growth in the Better Burger Space

Burgers remain a staple in consumers’ diets, with consumers eating an average of 3.7 burgers a month, finds Technomic’s Canadian Burger Consumer Trend Report. Competition is high and the still emerging fast-casual burger segment will have to contend with rising commodity prices and the growing list of “better burgers” offered at lower prices by quick-service […]

Premium Goes Beyond the Beef

Increased demand for burgers in the past several years combined with a dwindling beef supply have resulted in higher prices that are forecasted to increase even further. Consumers are feeling the effects: 51% say they have noticed that burger prices have increased over the past year, according to Technomic’s 2015 Burger Consumer Trend Report. Operators […]

Students Prioritize Social and Environmental Responsibility

College and university students are critical to the foodservice industry, as their time-starved schedules lead them to rely heavily on foodservice, both on and off campus. Indeed, Technomic data reveals that 75% of restaurant operators strongly agree that college and university students are highly important to their foodservice operation.  When looking to appeal to this […]

Growth in Saturated Coffee Segment

The coffee café market is well saturated, especially thanks to segment leader—and leader of Canada’s foodservice industry as a whole—Tim Hortons. Coffee cafés will be forced to battle this market saturation by tapping into new strategies, including international expansion, retail product development and licensing, and new and expanded occasions. The last of these three is […]

Consumers Pick Premium Poultry

Consumers of chicken generally make no bones about having their favorite cut —whether it be white or dark, thigh or breast. And of course, cut preference depends on what one may be prioritizing. For example, Technomic’s 2015 Center of the Plate: Poultry Consumer Trend Report finds that both white and dark meat have its supporters; […]

New Faces Compete for Canada’s Fresh Prepared-Food Sales

Canada’s retail foodservice market grew 3.3% in 2014, and further gains are on the horizon as more established retailers continue to revamp and expand fresh-food offerings to battle newer entrants that are advancing in the space. But who are these newer entrants and what effect might they have? Drugstores Before the merger of Loblaw’s with […]

Balancing Act: Menu Focus vs. Variety at Lunch

Lunch is a meal that consumers regularly eat away from home—a couple of days a week, on average—often sourcing it from conveniently located limited-service restaurants. Operators understand the value of this daypart and have been focusing their efforts on gaining a larger share of lunch visits. This can be tricky, due to the fact that […]

Quenching Thirst at Canadian Limited-Service Restaurants

Here’s one thing every restaurant operator can likely agree upon: beverage purchases are a great way to improve check averages. But how does this play out among Canadian consumers at limited-service restaurants? Coffee Fuels Fast-Food Visits It’s no secret that Canadians love their beverages. Anyone who has seen the drive-thru line at Tim Hortons could […]