Donna Hood Crecca

A veteran of the foodservice industry, Donna Hood Crecca leads the firm’s Convenience Store Practice and is active in its Adult Beverage Practice. She develops research-based insights and recommendations for leading and emerging supplier and operator companies to enhance their go-to-market and product development programs and strategies.

Reaching for Relevance

As 2015 draws to a close, a number of iconic adult beverage brands are feverishly implementing strategies to reinvigorate sales in the new year. Captain Morgan’s launch of Cannon Blast in September positions the brand to appeal to the Fireball Cinnamon Whisky crowd, while Bacardi USA is targeting Millennials with a new advertising campaign that […]

2016: A Happy New Year On-Premise?

Restaurants, bars, hotels, nightclubs, fast-casual – the on-premise is a diverse and vibrant channel in the alcohol industry. Where’s it headed? Good question. Its growth trajectory is fairly reliant on consumers’ comfort level with discretionary spending, but their desire to relax, socialize, indulge and explore also plays a key role, as our recently released BarTAB […]

Drink Delivery Dilemma

Minibar, DrinkFly, Drizly, Thirstie, BrewDrop, Saucey, SWILL—these cleverly named services promise on-demand delivery of adult beverages in various markets across the country. In August, online retail behemoth Amazon joined the fray, adding spirits, wine and beer to the list of items offered through its Prime Now service. The alcohol delivery service is only available in […]

Challenged by Per Capita Consumption, Beer Industry Realizes Nominal Growth

Beer remains the most frequently consumed alcohol type and the largest adult beverage industry, but is challenged by ongoing declines in per capita consumption, according to Technomic’s 2015 BeerTAB Report. The overall beer industry grew slightly in 2014 (0.4%), an improvement over 2013. However, category performance within the industry was varied-craft and imported beers are […]

Technomic Finds Millennials’ Adult Beverage Choices Evolving as They Mature

Millennials are highly engaged individuals that continue to combine adventure and increasingly sophisticated tastes in adult beverages. Nearly three in 10 adults in the U.S. are Millennials and of legal drinking age. The sheer size of the Millennial generation, (born between 1977 and 1992), makes it a crucial demographic for the adult beverage industry. Part […]

Global Beer Play, Domestic Impact?

The recent buzz about a potential takeover of SABMiller by Anheuser-Busch InBev is prompting much speculation about the impact this could have on the global beer market. It’s likely that such a deal would set off a worldwide chess game among brewers and beverage companies as both entities seek to divest certain businesses to avoid […]

Next Up: Hard Soda…or is it Flavored Beer?

Brewer portfolio diversification continues with several jumping into the growing hard soda category. While Chicago’s Berghoff Rowdy Root Beer and Sprecher from Glendale, WI, have followings where distributed, Small Town Brewing (owned by Pabst Brewing Co.) drew serious attention to hard sodas this summer with the strong sales of its Not Your Father’s Root Beer. […]

Wine Industry Growth Slows as Competition Heats Up, Finds Technomic

Brands and suppliers vie for share of increasingly fragmented wine market Following strong volume growth earlier in the decade, the wine industry’s upward trajectory continues, but the rate of growth has decelerated. In 2014, total wine volume rose 1.0 percent, and projections for 2015 and beyond call for a similar pace of industry expansion, according […]

Fireball: Stealth to Sellout?

In alcohol today, authenticity sells and everyone’s buying it. But what exactly is authenticity? Webster’s definition involves “genuine,” “not copied” and “true and accurate.” The alcohol brands that start out focused on their authenticity, and build the consumer connection around it, win. Quite often, their go-to-market process involves little to no marketing budget, whether due […]

Imported Wine Opportunity

Imported table wine volume declined in 2014, and the 2015 outlook is similar, according to our soon-to-be-released 2015 WineTAB report. Imported wine has struggled in recent years, while domestic wine continues to grow. Various factors are contributing to the import segment’s performance, including the challenges faced by some leading brands. With per capita wine consumption […]