Jenna Greenfield is a Consumer Research Analyst at Technomic Inc. She works on the Consumer Brand Metrics program, which delivers exclusive consumer attitudes toward and usage of 100+ leading restaurant chains, retailers and convenience stores

Meaning Behind Value

Even though the word “value” is so often colloquially used to indicate monetary value, the value equation extends beyond price. If value were based solely on low prices, top box (very good) consumer ratings for limited-service restaurants (LSRs) would be immensely higher than full-service restaurants (FSRs). For those reasons, Technomic’s Consumer Brand Metrics (CBM) program […]

Understanding Patronage Variations by Consumer Segment

Restaurants can attract very different core consumers despite operating within the same segment. In an effort to understand these differences, Technomic developed Eater Archetype segmentation to reveal these variations on a demographic and psychographic level. Our latest Consumer Brand Metrics white paper, Eater Archetypes: Brand Usage and Preferences by Consumer Segment, uncovers how psychographic profiles […]

Pizza Chains’ Tech Innovation Receive Praise in Canada

Technology in restaurants is no longer a novelty, consumers expect it. As a result, we added several technology attributes to the Consumer Brand Metrics (CBM) program in Q1 2015. In the recent Consumer Brand Metrics: Canadian Restaurants white paper, “Emerging Tech at Restaurants: Consumer Perceptions of Technology at Leading Chains,” consumers particularly praise pizza chains […]

Canadians Call for More Nutritional Information on Menus

Consumers’ desire to be more informed about health and nutrition extends beyond reading nutritional labels at grocery stores. Many Canadians today indicate that health and nutrition influence the items they order at restaurants, as cited in Technomic’s latest Canadian Consumer Update Report. Additionally, parents are especially conscious of health when ordering on behalf of their […]

One-Size-Fits All Is Out: How Consumers Vary by Market

Many restaurants are starting to adopt a more localized approach to menu development, marketing and operations to develop targeted strategies and offerings. Tailoring the experience to consumers in a particular market begins with understanding the local consumer. To that end, Technomic’s Consumer Brand Metrics program allows operators and suppliers to filter consumer brand tracking data […]