Offering a Balance of Unique and Familiar Flavours Key to Ethnic Menu Success

Across Canada, ethnic fare consumption is trending up, specifically among younger consumers. According to the Technomic’s 2015 Canadian Flavour Consumer Trend Report, ethnic fare is a source of exploration and nostalgia for younger diners. However, Technomic’s research reveals that despite significant interest in ethnic flavours and cuisines, unfamiliarity with ethnic ingredients can deter some consumers from […]

Bring It On Home

With the holidays approaching, football and hockey seasons in full swing and temperatures dipping, interest in dining at home is mounting. Operators are looking to reach these at-home diners by introducing value-focused takeaway meals and promotions. Here are a few recent examples: East Side Mario’s launched a Buy One, Take One Home deal. Guests could […]

Smoke’s is Heating Up

In recent months, the owners of popular Canadian chain Smoke’s Poutinerie announced plans to grow its brand through rapid global expansion and exploration of on-trend foods like indulgent hot dogs and burritos. The chain is one that competitors, particularly those targeting Millennials, should keep their eyes on. Here we will take an in-depth look at […]

Movie-Themed Marketing

Restaurant chains are utilizing partnerships with theatre operators and production studios to introduce movie-themed deals. Some of these promotions are serving as a way for restaurant chains to take advantage of the hype surrounding particular box-office hits. Other chains are giving away movie tickets with meal purchases to help boost both value perception and sales. […]

Summer Patio Promos

With summer in full swing, chains are looking to promote their outdoor spaces as social, vacation-like destinations. Operators are rolling out patio-focused marketing campaigns that incorporate food and drink specials, giveaways and social media. Here are some recent summer campaigns centered around patios: Earls Kitchen + Bar launched a multi-strategy summer campaign inviting patrons to […]

Canadian Chains Display National Pride

A handful of chains have been focusing their summer marketing campaigns on Canadian national pride. Chains are launching promotions that spotlight the country in a variety of ways, ranging from Canadian vacation giveaways to touring the country in a poutine-themed vehicle. Here are some recent Canada-themed campaigns: McDonald’s Canada launched the Great Canadian Taste Adventure, […]

Nutella Mania Spreading in Canada

According to Technomic’s MenuMonitor, mentions of Nutella on menus have increased 60% in the latest two-year period. This trendy hazelnut-chocolate spread is being seen across the menu, used in everything from baked goods to flavoured coffee drinks to milkshakes. In the past few months, numerous chains introduced offerings spotlighting the popular ingredient. Here are a […]

Canadians Hail the Caesar on Drink’s National Day

On May 14, Canadians celebrated the first-ever holiday commemorating Calgary’s possible role in creating what some consider Canada’s national adult beverage: the Caesar. Word spread about the day on social media with #NationalCaesarDay and the holiday’s own website, where there was speculation about the drink’s origin. According to the website, the most popular theory is […]

Retailers Get Fancy with Prepared Foods

Canadian retailers have been stepping up their game to gain occasions from on-the-go families looking for a healthy meal. We’re seeing retailers improve the consumer experience by making their dine-in areas a destination for fresh prepared foods at a time when competition is growing more intense. Overall, retailer meal solutions (RMS) purchases are more frequent […]

How Fast-Food Capitalized on Changing Breakfast Needs

Many consider breakfast to be the most important meal of the day, but the needs of morning consumers are evolving. Fast-food operators have recognized these changes and stepped up to fill the gaps, providing healthy, inexpensive breakfast options for on-the-go Canadian consumers. Although 73% of Canadian breakfast consumers acknowledge that it is unhealthy to skip […]