Technomic’s Take: 2016 Food Trends

The U.S. restaurant industry is evolving in profound ways, according to Technomic. The nation’s leading food research and consulting firm lays out 10 trends that may prove transformational in 2016, ranging from menu tweaks to technological and social upheavals. Technomic’s consultants and experts base their annual predictions on site visits in trendsetting cities plus interviews […]

Technomic Finds Millennials’ Adult Beverage Choices Evolving as They Mature

Millennials are highly engaged individuals that continue to combine adventure and increasingly sophisticated tastes in adult beverages. Nearly three in 10 adults in the U.S. are Millennials and of legal drinking age. The sheer size of the Millennial generation, (born between 1977 and 1992), makes it a crucial demographic for the adult beverage industry. Part […]

Spiked Milkshakes Add Novelty to Adult-Beverage Menus

Adult milkshakes may not be new to the market, but operators are taking them in exciting new directions. Building on a trend that went mainstream in the wake of Red Robin Gourmet Burgers & Brews’ successful 2012 rollout of beer-fueled milkshakes, many operators have been focusing much of their adult beverage menu development on adult […]

Global Beer Play, Domestic Impact?

The recent buzz about a potential takeover of SABMiller by Anheuser-Busch InBev is prompting much speculation about the impact this could have on the global beer market. It’s likely that such a deal would set off a worldwide chess game among brewers and beverage companies as both entities seek to divest certain businesses to avoid […]

Next Up: Hard Soda…or is it Flavored Beer?

Brewer portfolio diversification continues with several jumping into the growing hard soda category. While Chicago’s Berghoff Rowdy Root Beer and Sprecher from Glendale, WI, have followings where distributed, Small Town Brewing (owned by Pabst Brewing Co.) drew serious attention to hard sodas this summer with the strong sales of its Not Your Father’s Root Beer. […]

Tea Spices Up Adult Beverage Menus

During summer, iced tea is top of mind for its refreshing quality, while in winter, we turn to hot tea as a comforting warm drink. No matter the time of year, tea is on trend lately due to its health benefits, range of flavors and versatility. Tea-flavored beverage offerings are on the rise in the […]

Wine Industry Growth Slows as Competition Heats Up, Finds Technomic

Brands and suppliers vie for share of increasingly fragmented wine market Following strong volume growth earlier in the decade, the wine industry’s upward trajectory continues, but the rate of growth has decelerated. In 2014, total wine volume rose 1.0 percent, and projections for 2015 and beyond call for a similar pace of industry expansion, according […]

Summer Patio Promos

With summer in full swing, chains are looking to promote their outdoor spaces as social, vacation-like destinations. Operators are rolling out patio-focused marketing campaigns that incorporate food and drink specials, giveaways and social media. Here are some recent summer campaigns centered around patios: Earls Kitchen + Bar launched a multi-strategy summer campaign inviting patrons to […]

Fireball: Stealth to Sellout?

In alcohol today, authenticity sells and everyone’s buying it. But what exactly is authenticity? Webster’s definition involves “genuine,” “not copied” and “true and accurate.” The alcohol brands that start out focused on their authenticity, and build the consumer connection around it, win. Quite often, their go-to-market process involves little to no marketing budget, whether due […]

Beer & Wine Cocktails Provide Uniqueness

Visiting a restaurant these days isn’t just about treating yourself to a delicious meal without having to cook and clean up. It’s also about spending time with family and friends, and having new meal and ambiance experiences. While the food is integral to making foodservice occasions worthwhile, adult beverages play a large role in customer […]