Tech Trend in Canada: ‘Gotta Catch ‘Em All’

Pokemon Go has taken the world by storm. After its initial U.S. launch, the gaming app quickly topped Twitter in daily users and began engaging users for a longer amount of time each day than leading social media apps, including Facebook, Snapchat and Instagram. The game has experienced similar success since its Canadian launch on […]

How to Appeal to Generation Z

One of the biggest challenges facing restaurant brands today is how to capture the attention of Generation Z diners and how to keep them coming back. Restaurant chains want to build brand loyalty with Gen Z and create lifelong customers. This column will provide a sketch of Gen Z using insights from our recently updated […]

Reaching for Relevance

As 2015 draws to a close, a number of iconic adult beverage brands are feverishly implementing strategies to reinvigorate sales in the new year. Captain Morgan’s launch of Cannon Blast in September positions the brand to appeal to the Fireball Cinnamon Whisky crowd, while Bacardi USA is targeting Millennials with a new advertising campaign that […]

Technomic’s Consumer 4Sight Group Takes a Deep Dive into Gen Z Foodservice Usage Patterns

Gen Zers’ engagement with technology and “foodie” behaviors make them some of the savviest consumers ever The next generation of American consumers is ethnically diverse, tech-savvy and on the move. Technomic’s Special Topics Study, GEN Z: Decoding the Behaviors of the Next Generation, finds that they are discerning consumers, driven mainly by flavor, and that […]

The On-Demand Delivery Revolution

We have just released Technomic’s trend predictions for the coming year. I’d like to take a closer look at No. 10—what we’re calling “The Delivery Revolution”—which may transform the foodservice industry more than the other nine trends put together. The proliferation of order-and-pay mobile apps and third-party online ordering and delivery services like GrubHub is […]

Ginger Gets Edgy: Craft Cider Heats Up with Ginger’s Peppery Punch

Riding on the coattails of craft beer, craft cider‘s star is certainly on the rise. Millennials’ away-from-home consumption increased 5% since 2012, with hard cider representing approximately 1% of the total beer category. But in a booming market of 426 hard cider producers, how does one stand out in a crowd? The Bacon and Beer […]

Smoke’s is Heating Up

In recent months, the owners of popular Canadian chain Smoke’s Poutinerie announced plans to grow its brand through rapid global expansion and exploration of on-trend foods like indulgent hot dogs and burritos. The chain is one that competitors, particularly those targeting Millennials, should keep their eyes on. Here we will take an in-depth look at […]

Technomic Finds Millennials’ Adult Beverage Choices Evolving as They Mature

Millennials are highly engaged individuals that continue to combine adventure and increasingly sophisticated tastes in adult beverages. Nearly three in 10 adults in the U.S. are Millennials and of legal drinking age. The sheer size of the Millennial generation, (born between 1977 and 1992), makes it a crucial demographic for the adult beverage industry. Part […]

Familiarity would breed sales growth for ethnic foods

More Canadian consumers likely would be eating interesting ethnic food and flavours—if only they knew what they were missing. I’m not passing judgement on their lacking a taste for adventure; I’m citing a key finding of the Canadian Ethnic Food & Beverage Consumer Trend Report. According to the study, unfamiliarity with ethnic foods is the […]

Summer Patio Promos

With summer in full swing, chains are looking to promote their outdoor spaces as social, vacation-like destinations. Operators are rolling out patio-focused marketing campaigns that incorporate food and drink specials, giveaways and social media. Here are some recent summer campaigns centered around patios: Earls Kitchen + Bar launched a multi-strategy summer campaign inviting patrons to […]