Innovative Beverage Options Increasingly Drive Restaurant Visits, finds Technomic

A fifth of today’s consumers (21 percent, up from 16 percent in 2012) say that beverages play a very important role in deciding which restaurants to visit for meals. This increase is primarily driven by consumers aged 18-44, who tend to use beverages for a wide variety of occasions, including snacks and social visits. Operators […]

Technomic Spots Opportunities for Restaurants to Improve Lunch-time Traffic

Consumers regularly eat lunch away from home—a couple of days a week, on average. Operators have been focusing their efforts on gaining a larger share of lunch visits during this highly competitive daypart. Convenience and speed of service are key needstates for lunch. However, today’s consumers are also calling for higher-quality fare (80 percent, up […]

Fact vs. Fiction: The Real Craft Beer and Cider Trends in Restaurants and Bars

Market trends, leading brands, myths and misconceptions clarified Craft beer and hard cider are on the fast track in restaurants and bars today, but Technomic’s recently completed On-Premise Craft Beer & Cider study reveals that all is not as it seems with these trending beverages. The multi-faceted research project tracks ongoing growth for craft beer in restaurants […]

Millennials: A Grab-N-Go Generation [Infographic]

Millennials are a generation on the go, looking for convenience in all aspects of the foodservice occasion—including format. Continuing yesterday’s discussion of generational differences, this week’s Consumer Flash infographic displays Millennials’ affinity for grab-n-go options, perfect for a meal on the run. [View larger INFOGRAPHIC: Millennials: A Grab-N-Go Generation ] Source: This infographic is powered by […]

New Consumer Study from Technomic Reveals Emerging Generational Preferences and Opportunities in Foodservice

Generation Z, Millennials, Generation X and Baby Boomers total about 74 percent of the U.S. population—and make up the bulk of today’s foodservice consumers. Technomic recently examined the needs and behaviors of each generation—including our very first look at Generation Z—to uncover a number of differences and similarities by cohort. Gen Z, the first true […]

Table Wine Competition Heats Up While Sparkling Wine Surges

Wine industry growth decelerates as cost-conscious consumers seek value The pace of expansion in the wine industry may be slowing, but competition is heating up in the largest category — domestic table wine — as new product introductions ramp up and cost figures more heavily into consumers’ decision process. “Consumers today are very engaged with […]

Impulse Snacking Across the U.S. [Infographic]

With half of consumers saying they snack at least twice a day, the snack daypart is one to take heed of. However, many snacking occasions tend to be on the go and unplanned. This week’s Regional Consumer Infographic gives some insight into Spontaneous Snacking and how different aspects of this daypart vary by region. Having […]

Limited-Service Restaurants Must Evolve to Compete in a Take-Share Market, Reveals New Technomic Study

Even though the restaurant industry sees distinctions between fast-food and fast-casual concepts—two different types of limited-service restaurants—those lines are starting to blur for consumers, who note fewer distinctions between the two segments in areas like overall value, friendly service, craveability and menu variety. With increasing competition, limited-service concepts that cater to a variety of needs […]

Location, location, location! [Infographic]

Convenience is a key consideration in foodservice occasions, and a restaurant’s location can be the defining factor of ease. This week’s Consumer Flash infographic visualizes how a convenient location contributes to the value equation and is a driving force in a variety of restaurant occasions. Having trouble viewing our Infographic in Firefox? Try installing the latest Firefox […]

Breakfast at All Hours — Regional Preferences [Infographic]

In recent years, there has been activity around operators promoting all-day (and even all-night!) breakfasts. Consumers confirm their around-the-clock interest in what is typically a morning meal in this week’s Regional Consumer Infographic, which takes a look at Breakfast at All Hours. Having trouble viewing our Infographic in Firefox? Try installing the latest Firefox pdf […]