Reaching for Relevance

As 2015 draws to a close, a number of iconic adult beverage brands are feverishly implementing strategies to reinvigorate sales in the new year. Captain Morgan’s launch of Cannon Blast in September positions the brand to appeal to the Fireball Cinnamon Whisky crowd, while Bacardi USA is targeting Millennials with a new advertising campaign that […]

What’s in a name?

It seems like every day, there’s a new flavour or flavour combination being introduced, from Ben & Florentine’s Brie & Blueberries French Toast to the Works Gourmet Burger Bistro’s Reese’s PBC burger (featuring Reese Peanut Butter Cup-stuffed patties). As the population becomes more multicultural and is exposed to a wider range of flavours, operators are […]

Meaning Behind Value

Even though the word “value” is so often colloquially used to indicate monetary value, the value equation extends beyond price. If value were based solely on low prices, top box (very good) consumer ratings for limited-service restaurants (LSRs) would be immensely higher than full-service restaurants (FSRs). For those reasons, Technomic’s Consumer Brand Metrics (CBM) program […]

Brands Increasingly Drive Adult Beverage Orders

When I think of beer, I think of 312 and Yuengling, and when I think of rum, I think of Captain Morgan. These are the brands that I order when dining out. Brands are synonymous with our favorite alcohol drinks, no matter what our particular preferences are. Recent research from Technomic’s Trends in Adult Beverage […]

Movie-Themed Marketing

Restaurant chains are utilizing partnerships with theatre operators and production studios to introduce movie-themed deals. Some of these promotions are serving as a way for restaurant chains to take advantage of the hype surrounding particular box-office hits. Other chains are giving away movie tickets with meal purchases to help boost both value perception and sales. […]

Summer Patio Promos

With summer in full swing, chains are looking to promote their outdoor spaces as social, vacation-like destinations. Operators are rolling out patio-focused marketing campaigns that incorporate food and drink specials, giveaways and social media. Here are some recent summer campaigns centered around patios: Earls Kitchen + Bar launched a multi-strategy summer campaign inviting patrons to […]

Canadian Chains Display National Pride

A handful of chains have been focusing their summer marketing campaigns on Canadian national pride. Chains are launching promotions that spotlight the country in a variety of ways, ranging from Canadian vacation giveaways to touring the country in a poutine-themed vehicle. Here are some recent Canada-themed campaigns: McDonald’s Canada launched the Great Canadian Taste Adventure, […]

A Winning Combination: Cobranding in the Bottle

Thanks to flavor innovation from New Belgium Brewing Co., consumers can have their beer and ice cream, too. The Colorado-based craft brewery teamed up with iconic ice cream maker Ben & Jerry’s to create Salted Caramel Brownie Brown Ale, expected to make its debut this fall. Cobranding among adult beverages and restaurant brands on menus […]

Canadian Brands Connect with Consumers

When it comes to sourcing their next meal, consumers have more options available to them than ever before, making brand awareness and advertising crucial pieces of the equation for success in the foodservice industry. In Canada, a few brands already excel in connecting with consumers through their advertising, due in part to their long history, […]

Spirits: a Story to Tell

Consumers are increasingly interested in the origins of spirits, particularly whiskeys, and the process by which they are made. As a result, micro-distilleries are leading a trend toward transparency within the spirit industry, reflecting a very similar sourcing trend in the foodservice industry. That transparency is timely, as three brands—Tito’s, Maker’s Mark and Jim Beam […]