If you visited a restaurant this past September, you may have seen orange signs decorating your favorite restaurants. Do you remember why they were there?
September is Dine Out for No Kid Hungry month, and restaurants participating in the Dine Out for No Kid Hungry fundraiser decorated their walls with these orange signs. During the event, consumers helped over 9,700 restaurants across the country raise money for the No Kid Hungry campaign simply by dining out at participating restaurants, purchasing select items or making a small donation.
At Technomic, we’re proud to put our foodservice knowledge and expertise to use and do our part to support No Kid Hungry’s campaign to end child hunger. During the month of September, we conducted both consumer and operator research to get their perspectives on participating in the fundraiser. Additionally, we visited participating restaurants to speak with their customers and employees to get their take on the campaign. We also had a great time volunteering at Chicago’s Taste of the Nation event, a culinary benefit for No Kid Hungry.
It was great to go into the restaurants and hear what their customers and employees had to say. Since Dine Out for No Kid Hungry’s partner restaurants work to help end child hunger in their local communities, it was particularly motivating to hear how much customers appreciated their restaurants’ participation in the fundraiser. It was also inspiring to hear how enthusiastic and proud these restaurants’ employees were about being able to help raise money to end child hunger.
What we uncovered has been encouraging. Here are some highlights:
- No Kid Hungry increasingly drives restaurant traffic: 18% of consumers said they visited a restaurant this September specifically to support No Kid Hungry, up 50% since 2014.
- 73% of restaurant partners who participated in No Kid Hungry this year say it led to greater employee excitement.
- 73% of consumers say No Kid Hungry makes it easy to support a cause they care about.
Finally, 75% of consumers want more of their favorite restaurants to support No Kid Hungry. Partnering with this organization is one more way to meet the needs of frequent guests, and staff will appreciate the chance to give back as well!