Technomic’s Canadian Retailer Meal Solutions Consumer Trend Report shows that Canadian consumers increasingly view retail foodservice as offering higher quality, fresher, and more unique and healthful food than its fast-food restaurant competition. Due in part to increased focus on fresh prepared food at retail outlets and the expansion of these offerings to new retail channels, we estimate retail foodservice grew 3.6% in 2014.
In addition to tracking consumers’ consumption behaviour, the report compiles industry and competitive data and spotlights emerging foodservice-focused retail concepts. Operator and manufacturer marketing teams can leverage the report’s key themes, which include:
- 75% of consumers purchase retail meal solutions at least monthly, while 52% of 18- to 34 year olds purchase RMS three or more times per month
- When comparing overall value at traditional supermarkets and fast-food restaurants, 39% of consumers said supermarkets had better overall value compared to 15% for fast food
- For the lunch and dinner dayparts at RMS locations, consumers would be likely to purchase these food items: chicken (64%), pizza (59%) and sandwich wraps (54%), and these beverages: fountain soft drinks (38%), hot or iced regular coffee (38%) and fruit juice (30%)