Restaurant Consumers Craving Value Don’t Necessarily Follow the Money

Throughout my career covering the restaurant industry, I have fixated on the “price” part when discussing or learning about the price-value equation. Maybe it’s because I’m a child of the ’90s, meaning two of my formative cultural touchpoints were “show me the money” and “Mo Money Mo Problems.” More likely it’s because I graduated college […]

One-Size-Fits All Is Out: How Consumers Vary by Market

Many restaurants are starting to adopt a more localized approach to menu development, marketing and operations to develop targeted strategies and offerings. Tailoring the experience to consumers in a particular market begins with understanding the local consumer. To that end, Technomic’s Consumer Brand Metrics program allows operators and suppliers to filter consumer brand tracking data […]

Are You Experience-Focused?

Is your restaurant experience-oriented? Those of us in the foodservice industry hear a lot about how important the overall dining-out experience is to consumers when they’re evaluating a restaurant concept and whether to return to it. It’s the idea that the whole of a restaurant visit is greater than the sum of its parts (e.g. […]

First Impressions Matter at Full-Service Restaurants

It’s no surprise family-style and traditional casual-dining restaurants continue to struggle following the Great Recession. Many factors are working against these segments—a shrinking middle class, increasing interest in the new and different, and competition from the up-and-coming fast-casual segment, to name a few. Due to this onslaught of challenges, full-service restaurants (FSRs) are taking a […]