McDonald’s Makes Moves in Coffee Segment

In December, McDonald’s Canada launched its first standalone McCafé at Union Station in Toronto and announced plans to open a second in the city in 2016. Although the concept saw little success during testing in the U.S., the McCafé brand has been an effective operation in Canada. Since launching its McCafé coffee lineup at restaurants […]

Meaning Behind Value

Even though the word “value” is so often colloquially used to indicate monetary value, the value equation extends beyond price. If value were based solely on low prices, top box (very good) consumer ratings for limited-service restaurants (LSRs) would be immensely higher than full-service restaurants (FSRs). For those reasons, Technomic’s Consumer Brand Metrics (CBM) program […]

First Impressions Matter at Full-Service Restaurants

It’s no surprise family-style and traditional casual-dining restaurants continue to struggle following the Great Recession. Many factors are working against these segments—a shrinking middle class, increasing interest in the new and different, and competition from the up-and-coming fast-casual segment, to name a few. Due to this onslaught of challenges, full-service restaurants (FSRs) are taking a […]

U.K. Restaurant Brands Hit the Reset Button

Several U.K. chains are revamping their image to please current customers and appeal to a broader audience by refurbishing restaurants, updating brands and rolling out new prototypes. Trendier décor and an emphasis on customer needs are the hallmarks of these updates, all in the effort to create a more contemporary brand. Here are a half-dozen […]