Additive-free burgers grow in Canada

Now, more than ever, consumers are paying attention to what goes into their food. Public scrutiny is intensifying over additives and their impact on health. Consumers are turning to “health-halo” labels like organic, all-natural and sustainable to feel good about what they eat. In fact, research from Technomic’s 2015 Canadian Burger Consumer Trend Report reveals […]

Canadian Brands Connect with Consumers

When it comes to sourcing their next meal, consumers have more options available to them than ever before, making brand awareness and advertising crucial pieces of the equation for success in the foodservice industry. In Canada, a few brands already excel in connecting with consumers through their advertising, due in part to their long history, […]

Connecting with Consumers: Tim Hortons and A&W

This spring, Tim Hortons—Canada’s No. 1 restaurant chain by sales in 2013—will celebrate its 50th anniversary. A&W, another iconic brand in Canada and No. 6 for sales on Technomic’s Top 200 Canadian Chain Restaurants list, has even older roots: Its first Canadian unit opened in Manitoba in 1956. These two leaders’ longevity and decades-long success is […]