How to Appeal to Generation Z

One of the biggest challenges facing restaurant brands today is how to capture the attention of Generation Z diners and how to keep them coming back. Restaurant chains want to build brand loyalty with Gen Z and create lifelong customers. This column will provide a sketch of Gen Z using insights from our recently updated […]

A Winning Combination: Cobranding in the Bottle

Thanks to flavor innovation from New Belgium Brewing Co., consumers can have their beer and ice cream, too. The Colorado-based craft brewery teamed up with iconic ice cream maker Ben & Jerry’s to create Salted Caramel Brownie Brown Ale, expected to make its debut this fall. Cobranding among adult beverages and restaurant brands on menus […]