Reaching for Relevance

As 2015 draws to a close, a number of iconic adult beverage brands are feverishly implementing strategies to reinvigorate sales in the new year. Captain Morgan’s launch of Cannon Blast in September positions the brand to appeal to the Fireball Cinnamon Whisky crowd, while Bacardi USA is targeting Millennials with a new advertising campaign that […]

Sizing Up Beer Ads for the Big Game

Are you ready for some beer ads? The Big Game, of course, is the year’s biggest celebration not just of football but also of beer commercials. AB InBev—the game’s longtime exclusive beer advertiser—has a spate of new ads for its biggest brands, Budweiser and Bud Light, lined up for Sunday. Advertising Age and the New […]