Plant-Based Menus Are Not a Passing Fad

Canadians can expect more veggies on their plates in the coming years thanks to growth of so-called plant-based restaurant concepts—those that offer contemporary vegan and vegetarian fare to a growing audience of consumers who avoid meat, at least on occasion. Restaurants are showcasing more veggies as a main attraction, sometimes with full menus devoted to […]

How to Appeal to Generation Z

One of the biggest challenges facing restaurant brands today is how to capture the attention of Generation Z diners and how to keep them coming back. Restaurant chains want to build brand loyalty with Gen Z and create lifelong customers. This column will provide a sketch of Gen Z using insights from our recently updated […]

Mixing and Matching with Value

For quick-service restaurants in particular, price point and value perception are driving influences for many patrons’ visits. Value menus, like the Dollar Menu & More at McDonald’s, are a classic way of cementing value perception at chains. However, many operators are employing new ways to provide value while appealing to consumers’ desires for choices and […]

The On-Demand Delivery Revolution

We have just released Technomic’s trend predictions for the coming year. I’d like to take a closer look at No. 10—what we’re calling “The Delivery Revolution”—which may transform the foodservice industry more than the other nine trends put together. The proliferation of order-and-pay mobile apps and third-party online ordering and delivery services like GrubHub is […]

Top 500 Brands Keep Franchisees Close — and Sales Growth Closer

If I had a dollar for every time over the past five years that I’ve heard, “Franchisees are just better at running stores than giant corporate brands,” I would probably have enough money to pay any chain’s franchisee fee and build a new restaurant. Such conventional wisdom seemed airtight recently, as franchise-unit openings have far […]

Merger Conditions Could Boost Burger King’s Image in Canada

UPDATE 11 a.m. CST: Tim Hortons shareholders have approved the chain’s takeover by Burger King, The Globe and Mail reports. The Tim Hortons-Burger King merger is one step closer to completion after the Canadian government signed off on the deal last week. Conditions attached to the deal’s approval could ease any hard feelings harbored by […]

Tim Hortons, Burger King and Brand Loyalty

In one of the more unusual—but completely brand-appropriate—restaurant publicity stunts we’ve seen in some time, Tim Hortons last week transformed a Calgary home into a popup Tim’s. For one morning, the unassuming house sported a neon Tim Hortons sign over its garage and was outfitted inside with a doughnut display case, a service counter and […]

5 Reasons Burger King Wins with Tim Hortons Beyond the Tax Inversion

Yesterday Burger King announced plans to acquire Canadian coffee-café chain Tim Hortons, which would enable the burger chain to relocate its headquarters to Canada. The move would lower its tax obligations, a fact the media has latched onto. But even without the so-called tax inversion, Burger King could win with the deal. Here’s how. Burger […]

Burger King’s Profitable Franchise Model

Burger King reported another strong quarter with double digit growth in EBITDA and net income, which grew 12.1% and 19.4% respectively in Q2-14 on a year-over-year basis. Reducing its base of company-owned stores to 52 units, from 1,295 in 2011, the company’s 100% franchise model has proven successful and maximized shareholder value. Refranchising benefited the […]

What Went Wrong: Burger King Cuts Satisfries

The “Zone of Creativity”—when the consumer gives their permission to the restaurant operator to innovate with strict parameters. Consumers have greater health and wellness expectations from restaurants, and operators are doing a better job of listening. But does the consumer lie to them or to themselves? Each day we tell ourselves we want to eat […]