Familiarity would breed sales growth for ethnic foods

More Canadian consumers likely would be eating interesting ethnic food and flavours—if only they knew what they were missing. I’m not passing judgement on their lacking a taste for adventure; I’m citing a key finding of the Canadian Ethnic Food & Beverage Consumer Trend Report. According to the study, unfamiliarity with ethnic foods is the […]

Additive-free burgers grow in Canada

Now, more than ever, consumers are paying attention to what goes into their food. Public scrutiny is intensifying over additives and their impact on health. Consumers are turning to “health-halo” labels like organic, all-natural and sustainable to feel good about what they eat. In fact, research from Technomic’s 2015 Canadian Burger Consumer Trend Report reveals […]

Canadian Chains Display National Pride

A handful of chains have been focusing their summer marketing campaigns on Canadian national pride. Chains are launching promotions that spotlight the country in a variety of ways, ranging from Canadian vacation giveaways to touring the country in a poutine-themed vehicle. Here are some recent Canada-themed campaigns: McDonald’s Canada launched the Great Canadian Taste Adventure, […]

Retail Foodservice Primed to Steal Share From Restaurants

Technomic’s Canadian Retailer Meal Solutions Consumer Trend Report shows that Canadian consumers increasingly view retail foodservice as offering higher quality, fresher, and more unique and healthful food than its fast-food restaurant competition. Due in part to increased focus on fresh prepared food at retail outlets and the expansion of these offerings to new retail channels, we estimate […]

Nutella Mania Spreading in Canada

According to Technomic’s MenuMonitor, mentions of Nutella on menus have increased 60% in the latest two-year period. This trendy hazelnut-chocolate spread is being seen across the menu, used in everything from baked goods to flavoured coffee drinks to milkshakes. In the past few months, numerous chains introduced offerings spotlighting the popular ingredient. Here are a […]

Five Takeaways from Technomic’s Top 200 Canadian Chains Report

The Top 200 Canadian chain restaurants, ranked by sales, continued their growth trajectory in 2014, increasing sales by 4.4% and adding units at a rate of 2.1%. This year’s Technomic rankings welcomed 14 newcomers to a list that boasts a total of $31 billion in sales. During a recent webinar, we explored top trends and […]

Canadians Hail the Caesar on Drink’s National Day

On May 14, Canadians celebrated the first-ever holiday commemorating Calgary’s possible role in creating what some consider Canada’s national adult beverage: the Caesar. Word spread about the day on social media with #NationalCaesarDay and the holiday’s own website, where there was speculation about the drink’s origin. According to the website, the most popular theory is […]

Canadians Call for More Nutritional Information on Menus

Consumers’ desire to be more informed about health and nutrition extends beyond reading nutritional labels at grocery stores. Many Canadians today indicate that health and nutrition influence the items they order at restaurants, as cited in Technomic’s latest Canadian Consumer Update Report. Additionally, parents are especially conscious of health when ordering on behalf of their […]

Growth in Saturated Coffee Segment

The coffee café market is well saturated, especially thanks to segment leader—and leader of Canada’s foodservice industry as a whole—Tim Hortons. Coffee cafés will be forced to battle this market saturation by tapping into new strategies, including international expansion, retail product development and licensing, and new and expanded occasions. The last of these three is […]

McDonald’s Shakes Up Menu with Kale

Kale’s rise on the menu in Canada initially took root in the full-service restaurant arena. But the dark leafy green’s popularity is now growing across segments, with McDonald’s in Canada rumored to be introducing kale in three salads. We’ve written recently about kale’s popularity on Canadian restaurant menus, but McDonald’s move is bigger than kale. […]