Reaching for Relevance

As 2015 draws to a close, a number of iconic adult beverage brands are feverishly implementing strategies to reinvigorate sales in the new year. Captain Morgan’s launch of Cannon Blast in September positions the brand to appeal to the Fireball Cinnamon Whisky crowd, while Bacardi USA is targeting Millennials with a new advertising campaign that […]

Brands Increasingly Drive Adult Beverage Orders

When I think of beer, I think of 312 and Yuengling, and when I think of rum, I think of Captain Morgan. These are the brands that I order when dining out. Brands are synonymous with our favorite alcohol drinks, no matter what our particular preferences are. Recent research from Technomic’s Trends in Adult Beverage […]