Brand Image Strongly Influences Brand Performance

Free burritos, transparent food safety improvements, loyalty incentives — none of these attractive initiatives seem to be able to resuscitate Chipotle’s tanking sales. Since the fast-casual chain’s E.coli and norovirus problems last fall, Chipotle has reported three straight quarters of double-digit same-store sales declines. In its second-quarter financial results released last month, Chipotle announced that […]

The On-Demand Delivery Revolution

We have just released Technomic’s trend predictions for the coming year. I’d like to take a closer look at No. 10—what we’re calling “The Delivery Revolution”—which may transform the foodservice industry more than the other nine trends put together. The proliferation of order-and-pay mobile apps and third-party online ordering and delivery services like GrubHub is […]

Delivery Service Trials

Leading limited-service restaurant chains are trialing or launching new delivery service options in droves, often from a tech-based platform or through a third-party partnership, in order to boost sales and grow this convenience-fueled service. In the last year alone, Dunkin’ Donuts, Taco Bell, McDonald’s and Starbucks trialed delivery service, and Panera Bread Company, Burger King […]

Build-Your-Own Drives Industry Growth

Today’s younger consumers are more entitled, involved and engaged with controlling the food they order and eat at restaurants. That includes greater control over the kitchen. Today’s service models have moved the back of house into the front of house, giving customers more interaction and insight into what happens as their food is made. In […]

In Search of ‘the Chipotle of’

If you search Google for “the Chipotle of,” you get 130,000 results. A big chunk of the results turn up pizza chains—no surprise, as Blaze, Pieology, Pizza Rev, Sbarro, 800 Degrees, Uncle Maddio’s and, of course, Pizzeria Locale, all have been called “the Chipotle of pizza.” Other frequent terms in the search results include Mediterranean […]

Chipotle Looks to Leverage Customer Goodwill

Last week, Chipotle Mexican Grill announced plans to take its first nationwide price hike in almost three years to help offset rising food costs. In discussing the move, Chipotle CFO Jack Hartung expressed confidence that the chain—No. 2 in the fast-casual restaurant segment behind Panera Bread, based on U.S. systemwide sales—had built up sufficient customer […]