Meaning Behind Value

Even though the word “value” is so often colloquially used to indicate monetary value, the value equation extends beyond price. If value were based solely on low prices, top box (very good) consumer ratings for limited-service restaurants (LSRs) would be immensely higher than full-service restaurants (FSRs). For those reasons, Technomic’s Consumer Brand Metrics (CBM) program […]

Profitable Franchisees Propel Fastest-Growing Restaurant Brands

Technomic report shows appeal to high-caliber operators, not just consumers, crucial to expansion Restaurant chains aiming to expand their national footprints even more through franchising should continually focus on the unit economics within the footprint of each store. This increasingly profitable business model will then entice growth-minded franchisees with an increasingly profitable business model. The […]

New Math for Technomic

We at Technomic spent the last day of August calling clients to break the big news that the world would learn the next day: Our company was being acquired by Winsight (formerly CSP Business Media). Most of them thought the deal was a stroke of genius. And when we compared notes with Winsight CEO Mike […]

Understanding Patronage Variations by Consumer Segment

Restaurants can attract very different core consumers despite operating within the same segment. In an effort to understand these differences, Technomic developed Eater Archetype segmentation to reveal these variations on a demographic and psychographic level. Our latest Consumer Brand Metrics white paper, Eater Archetypes: Brand Usage and Preferences by Consumer Segment, uncovers how psychographic profiles […]

Pizza Chains’ Tech Innovation Receive Praise in Canada

Technology in restaurants is no longer a novelty, consumers expect it. As a result, we added several technology attributes to the Consumer Brand Metrics (CBM) program in Q1 2015. In the recent Consumer Brand Metrics: Canadian Restaurants white paper, “Emerging Tech at Restaurants: Consumer Perceptions of Technology at Leading Chains,” consumers particularly praise pizza chains […]

Fast Casual Takes Early Lead in Technology Race

Fast casual, the clear standout segment of the restaurant industry for the past decade, has had several advantages contributing to its growth and to its gains in market share at the expense of quick-service and casual-dining brands. Consumers have been drawn to fast casual’s service, ingredient quality and price point, and now, with the latest […]

McDonald’s Biggest Opportunity: McMuffins All Day or Higher Pay?

McDonald’s recently woke up and smelled the coffee, but I don’t mean the much buzzed-about test of all-day breakfast to begin soon in San Diego. I’m talking about last week’s other big McDonald’s story: its decision to raise the hourly wage for crew members at its approximately 1,500 company-owned stores in the United States. It […]

Chipotle Looks to Leverage Customer Goodwill

Last week, Chipotle Mexican Grill announced plans to take its first nationwide price hike in almost three years to help offset rising food costs. In discussing the move, Chipotle CFO Jack Hartung expressed confidence that the chain—No. 2 in the fast-casual restaurant segment behind Panera Bread, based on U.S. systemwide sales—had built up sufficient customer […]

Social Media to Sustainability: Preferences and Priorities of Canadian Restaurant Users

How likely are Canadian consumers to engage with restaurants via Facebook? How important to restaurant-goers are issues such as recycling and food composting? Do Canadians really want to see nutrition info on menus nationwide? The latest trend report from Technomic’s Canadian Consumer Brand Metrics research program tackles these questions and more. For restaurant operators, the […]

Making the Most of Happy Hour

Here’s a stat for bars and restaurants to be happy about: Nearly 70% of adult beverage consumers say they order happy-hour drinks at least once in a while. That’s according to Technomic’s fourth-quarter 2013 Consumer Brand Metrics Consumer Update report, which looks at (among other topics) several facets of consumers’ away-from-home alcohol beverage consumption, including […]