Ginger Gets Edgy: Craft Cider Heats Up with Ginger’s Peppery Punch

Riding on the coattails of craft beer, craft cider‘s star is certainly on the rise. Millennials’ away-from-home consumption increased 5% since 2012, with hard cider representing approximately 1% of the total beer category. But in a booming market of 426 hard cider producers, how does one stand out in a crowd? The Bacon and Beer […]

Craft Beer: Keep Up or Commit?

Discussing how to craft a craft beer menu during an educational session at the recent BAR15 event at the National Restaurant Show in Chicago, Vice President of Beverage at Craftworks Restaurants & Breweries Stuart Melia posed a crucial question to the audience, “Are you just keeping up or making a statement?” Faced with the recent […]

House Beers Bring Distinction, Depth to Restaurant Menus

Chefs and restaurants are teaming with local brewers to craft house beers that can serve as signature brews. House beers have a long tradition in brewpubs of course, but only more recently have independent and chain restaurants really gravitated toward creating their own beers—attributed in part to the rise of local craft brewers. But why bother […]

Craft Beer Continues to Flourish at FSRs

American Craft Beer Week just ended May 17, and a variety of craft beers were highlighted to celebrate this growing adult beverage movement. In honor of this festivity, let’s take a closer look at how the craft beer trend is shaping up at leading full-service restaurants. Last month, we wrote about the proliferation of craft beer […]

Craft Beer Interest Increasing Worldwide

Americans aren’t they only ones thirsting for U.S. craft beers. Foreign companies and consumers alike are clamoring for these brews and are tapping into the trend in various ways. For example, patrons at the recently opened Tommyknocker Brewery & Pub in Helsinki can quaff Tommyknocker Pick Axe IPA, Hop Strike Black IPA, Imperial Nut Brown, […]

A Winning Combination: Cobranding in the Bottle

Thanks to flavor innovation from New Belgium Brewing Co., consumers can have their beer and ice cream, too. The Colorado-based craft brewery teamed up with iconic ice cream maker Ben & Jerry’s to create Salted Caramel Brownie Brown Ale, expected to make its debut this fall. Cobranding among adult beverages and restaurant brands on menus […]

State of the Alcohol Beverage Industry 2015: Small Is Big

The early results from 2014 tell a very clear story about the dynamics at play in the alcohol industry: The small are getting bigger, and the big, for the most part, aren’t. Beer held its majority share of total alcohol volume, but another year of overall decline resulted in beer again ceding some share to […]

IPA’s Hopping Growth

As the Wall Street Journal reported last week, Boston Beer Co. Chairman Jim Koch knows the question on beer industry watchers’ minds: What will be the next IPA? India pale ales have captured the attention especially of craft beer fans and brewers in the past several years, leading observers to wonder what the next flavorful […]

Cider: Small but Mighty?

Cider is swiftly moving toward logging in another year of significant double-digit volume gains in 2014, and the major beer marketers each are staking a claim in the evolving category. Similar to craft beer, there’s a lot of excitement around the category, with new products entering the fray, splashy advertising campaigns and growing consumer curiosity […]

Fact vs. Fiction: The Real Craft Beer and Cider Trends in Restaurants and Bars

Market trends, leading brands, myths and misconceptions clarified Craft beer and hard cider are on the fast track in restaurants and bars today, but Technomic’s recently completed On-Premise Craft Beer & Cider study reveals that all is not as it seems with these trending beverages. The multi-faceted research project tracks ongoing growth for craft beer in restaurants […]