Technomic Finds Millennials’ Adult Beverage Choices Evolving as They Mature

Millennials are highly engaged individuals that continue to combine adventure and increasingly sophisticated tastes in adult beverages. Nearly three in 10 adults in the U.S. are Millennials and of legal drinking age. The sheer size of the Millennial generation, (born between 1977 and 1992), makes it a crucial demographic for the adult beverage industry. Part […]

Wine Industry Growth Slows as Competition Heats Up, Finds Technomic

Brands and suppliers vie for share of increasingly fragmented wine market Following strong volume growth earlier in the decade, the wine industry’s upward trajectory continues, but the rate of growth has decelerated. In 2014, total wine volume rose 1.0 percent, and projections for 2015 and beyond call for a similar pace of industry expansion, according […]