Brand Image Strongly Influences Brand Performance

Free burritos, transparent food safety improvements, loyalty incentives — none of these attractive initiatives seem to be able to resuscitate Chipotle’s tanking sales. Since the fast-casual chain’s E.coli and norovirus problems last fall, Chipotle has reported three straight quarters of double-digit same-store sales declines. In its second-quarter financial results released last month, Chipotle announced that […]

Why Fast Casual Powers the Sandwich Segment’s Growth

When the initial results of Technomic’s Top 500 Chain Restaurant Report were released last month, the biggest news story to emerge was Subway’s fall from its perch as the second-largest restaurant chain in the United States in terms of annual sales. Implied in that story was a trend many years in the making: Fast-casual sandwich […]

What Subway’s Sales Decline Says About the Restaurant Industry

Subway’s fall from second-largest restaurant chain to No. 3 in Technomic’s Top 500 Chain Restaurant Report, the prevailing story line in a study full of intriguing developments, reveals a lot more than just how one brand is struggling to hold on to its market share. The chain’s 3.3% decrease in estimated annual sales means about […]