Reaching for Relevance

As 2015 draws to a close, a number of iconic adult beverage brands are feverishly implementing strategies to reinvigorate sales in the new year. Captain Morgan’s launch of Cannon Blast in September positions the brand to appeal to the Fireball Cinnamon Whisky crowd, while Bacardi USA is targeting Millennials with a new advertising campaign that […]

Technomic’s Consumer 4Sight Group Takes a Deep Dive into Gen Z Foodservice Usage Patterns

Gen Zers’ engagement with technology and “foodie” behaviors make them some of the savviest consumers ever The next generation of American consumers is ethnically diverse, tech-savvy and on the move. Technomic’s Special Topics Study, GEN Z: Decoding the Behaviors of the Next Generation, finds that they are discerning consumers, driven mainly by flavor, and that […]

Challenged by Per Capita Consumption, Beer Industry Realizes Nominal Growth

Beer remains the most frequently consumed alcohol type and the largest adult beverage industry, but is challenged by ongoing declines in per capita consumption, according to Technomic’s 2015 BeerTAB Report. The overall beer industry grew slightly in 2014 (0.4%), an improvement over 2013. However, category performance within the industry was varied-craft and imported beers are […]

Technomic Tube Vlog Reveals Generational Foodservice Preferences

Because consumers of all ages visit foodservice venues daily, having a solid understanding of how generational preferences differ is essential for success in today’s competitive market. To help industry leaders stay abreast of how each generation views and approaches foodservice, Technomic has created a new video blog series on its YouTube channel, dubbed “Technomic Tube.” […]

Pay Attention to Gen Z

In the past few years, I’ve been asked about one consumer group more than any other: Millennials. How can we engage them, how can we influence them, how can we gain their loyalty? More recently, questions have shifted toward a greater emphasis on what is still the largest and most financially comfortable generation, Baby Boomers. […]

New Consumer Study from Technomic Reveals Emerging Generational Preferences and Opportunities in Foodservice

Generation Z, Millennials, Generation X and Baby Boomers total about 74 percent of the U.S. population—and make up the bulk of today’s foodservice consumers. Technomic recently examined the needs and behaviors of each generation—including our very first look at Generation Z—to uncover a number of differences and similarities by cohort. Gen Z, the first true […]

Decoding Generational Differences in Foodservice

While foodservice consumers span all ages, currently four generations occupy most tables at restaurants. As each group passes through familiar life stages, their shared eating-out preferences follow identifiable patterns. Restaurant operators and suppliers that understand how generational differences in attitude and lifestyle translate into unique needstates and preferences can use this information to drive incremental traffic and […]