Happy Hour Can Add Value to Full-Service Occasions

Full-service restaurants are facing increasing competition from fast-casual and fast-food restaurants as Canadians cut back on spending when dining out. Adult beverage menus and bar dining can be a way for full-service restaurants to differentiate themselves and offer value in a more upscale ambiance. A number of operators already offer food and adult beverage drink […]

Happy Hour Consumers Are Food-Focused

Food, specifically the type of food available, has a stronger impact on where consumers visit for happy hour than alcohol drinks do. Asked specifically about food and beverage drivers, most consumers who go to bars, restaurants and other foodservice locations for happy hour (61%) say the type of food available is important in their decision […]

Why Fast Casual Shouldn’t Sleep on Dinner, Late-night Dayparts

Consumers’ growing interest in restaurants for dinner and late-night snacking is creating new sales opportunities for brands across the industry, but fast-casual chains may have the most to gain from an increase in business in the evenings. Fast casual’s recent industry-leading overall growth in unit count indicates that consumers like the segment’s proposition of food […]

Toasting Happy Hour

Recently, we’ve reported on cost emerging as the top influence on consumers’ on-premise drink decisions, and we’ve noted that drink promotions play into that equation. So seeing that deals or specials on drinks is a distant second-place driver of happy hour visits to restaurants and bars in our 2014 BarTAB Report was a bit of […]

Making the Most of Happy Hour

Here’s a stat for bars and restaurants to be happy about: Nearly 70% of adult beverage consumers say they order happy-hour drinks at least once in a while. That’s according to Technomic’s fourth-quarter 2013 Consumer Brand Metrics Consumer Update report, which looks at (among other topics) several facets of consumers’ away-from-home alcohol beverage consumption, including […]