Targeting the Hispanic Foodservice Consumer

Efforts to appeal to the fast-growing Hispanic population in the U.S. are heating up. Late last year, Pizza Hut announced it’s launching a Spanish-language version of its website, and KFC debuted a new family-focused ad campaign for its Favorites Buckets to target the Hispanic market. Last June, Dunkin’ Donuts launched a new Twitter handle, @DunkinLatino, […]

Does Taco Bell’s Fast-Casual Entry Have a Chance?

Taco Bell is following the lead of its YUM! sister brand KFC, which entered the fast-casual market last year. KFC Eleven features hand-crafted food—flatbreads, rice bowls and KFC Boneless Original Recipe Chicken—in a more contemporary environment. Taco Bell’s new fast-casual concept, U.S. Taco Co. and Urban Taproom, provides the chain an opportunity to move into […]