Brand Image Strongly Influences Brand Performance

Free burritos, transparent food safety improvements, loyalty incentives — none of these attractive initiatives seem to be able to resuscitate Chipotle’s tanking sales. Since the fast-casual chain’s E.coli and norovirus problems last fall, Chipotle has reported three straight quarters of double-digit same-store sales declines. In its second-quarter financial results released last month, Chipotle announced that […]

What Subway’s Sales Decline Says About the Restaurant Industry

Subway’s fall from second-largest restaurant chain to No. 3 in Technomic’s Top 500 Chain Restaurant Report, the prevailing story line in a study full of intriguing developments, reveals a lot more than just how one brand is struggling to hold on to its market share. The chain’s 3.3% decrease in estimated annual sales means about […]