Offering a Balance of Unique and Familiar Flavours Key to Ethnic Menu Success

Across Canada, ethnic fare consumption is trending up, specifically among younger consumers. According to the Technomic’s 2015 Canadian Flavour Consumer Trend Report, ethnic fare is a source of exploration and nostalgia for younger diners. However, Technomic’s research reveals that despite significant interest in ethnic flavours and cuisines, unfamiliarity with ethnic ingredients can deter some consumers from […]