Targeting the Hispanic Foodservice Consumer

Efforts to appeal to the fast-growing Hispanic population in the U.S. are heating up. Late last year, Pizza Hut announced it’s launching a Spanish-language version of its website, and KFC debuted a new family-focused ad campaign for its Favorites Buckets to target the Hispanic market. Last June, Dunkin’ Donuts launched a new Twitter handle, @DunkinLatino, […]