Leveraging Loyalty to Enhance the Value Proposition in Canada

Value is key to foodservice purchases. In fact, 87 percent of consumers polled for our Canadian Value & Pricing Consumer Trend Report say that value is either important or extremely important to them when deciding which restaurant or other foodservice location to visit. But what is a value in today’s world? Perceptions of value are […]

Loyal Followings at Fast-Casual Restaurants

Restaurant-goers would like to see a little more love from the establishments they frequent. Only about one-third of consumers in a recent Technomic survey said they participate in a restaurant loyalty program, but a whopping 80 percent said they’d sign up if the restaurant they visited most often offered one. Technomic’s new Loyalty Marketing Market […]